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Tag: big data

How Big Data Is Remaking Customer Loyalty Programs

Dec 8, 2014 |

Retailers spend about $2 billion every year to build and run loyalty card programs in the hopes of creating lifelong, devoted customers. However, those loyalty programs often fail to deliver as advertised. But now, advanced analytic techniques running on big data platforms like Hadoop promise to help retailers get closer than ever to realizing their “one-to-one” marketing dreams. Part of the problem with traditional loyalty programs is the lack of good, clean data. When people sign up for programs, they Read more…

Leveraging Big Data to Economically Fuel Growth

Nov 18, 2014 |

Kevin McClowry has been working with Big Data even before the term hit the mainstream. And these days, McClowry, currently the lead architect over analytics with TransUnion, LLC, is looking to Big Data technologies to add even more impetus to his organization’s growth. “My role is to build systems that enable new insights and innovative product development,” he says. “And as we grow, these systems need to go beyond traditional consumer financial information. When people hear TransUnion, they immediately think Read more…

FICO Improves Its Big Data Score with Trio of New Apps

Nov 18, 2014 |

FICO is best known as the company behind the software that calculates credit scores. But in fact the company does a whole lot more, and last week the company flexed its analytics muscles with the unveiling of several new offerings, including a new Hadoop app, a real-time streaming analytics app, and text analytics tool that can mine email and Twitter. The new Big Data Analyzer offering is a native Hadoop application that’s based on the technology FICO obtained with its Read more…

Hacking Your Way Onto the IoT

Nov 17, 2014 |

Elon “Ironman” Musk raised eyebrows recently when he said we are “summoning the demon” with artificial intelligence. While it’s debatable whether neural networks will give rise to evil spirits, a singularity of a different sort is clearly at hand when it comes to the Internet of Things, which is on the cusp of unleashing torrents of new data moving among consumers, devices, and device manufacturers. If you thought the data you have been dealing with was big, then you’re going Read more…

Plotting a Big Data Career Change

Nov 13, 2014 |

When MIT opened up its “Tackling the Challenge of Big Data” course earlier this year, administrators were optimistic they had put together a good online program for working professionals to learn about big data analytics. But they had no idea it would turn out the way it did. “It blew me away,” says Clara Piloto, Director of Global Programs at MIT Professional Education. “We did our proper diligence and did our forecasting and a lot of sales and marketing around Read more…

How Data Analytics Shaped Election Day 2014

Nov 4, 2014 |

Today is Election Day, when political scientists finally get to see the manifestations of their careful calculations. But increasingly, elections are being influenced by data scientists who are experts at wielding big data analytics to achieve an end. President Obama’s re-election campaign took political data science to new heights in 2012. The campaign had a large and well-funded analytics team of 165 people, who worked nearly two years to collect data and segmented and categorized the entire American electorate in Read more…

‘What Is Big Data’ Question Finally Settled?

Oct 29, 2014 |

People have been debating what “big data” means ever since the term appeared in the lexicon. Researchers at Cal Berkeley recently pepper dozens of prominent data scientists and industry leader with the question in hopes of settling the big question once and for all. You’ve undoubtedly heard many definitions for big data over the years. For some, you have big data when it can’t be stored on a single computer, or it’s the combination of volume, velocity, and variety (some Read more…

Trevor Mason and Big Data: Doing What Comes Naturally

Oct 20, 2014 |

For Trevor Mason, working with Big Data just came naturally. Mason is the vice president for Technology Research at IRI, a 30 year old Chicago-based company that provides information, analytics, business intelligence and domain expertise for the world’s leading CPG, retail and healthcare companies. “I’ve always had a love of mathematics and proved to be a natural when it came to computer science,” Mason says. “So I combined both disciplines and it has been my interest ever since. I joined Read more…

Big Data-Powered Authentication Gives Security a Much-Needed Boost

Oct 1, 2014 |

Trillions of dollars are at stake in the ongoing battle against cybercriminals and fraudsters. Whether it’s Russian cybercriminals hacking into retail chains or a kid in New Jersey filing fraudulent claims, stolen credentials and user IDs often play a major role. But now, big data technologies like Hadoop are helping to prevent unauthorized access, both behind the corporate firewall and in public coffers. Technological advances are a two-way street when it comes to crime on the Internet. A gang of Read more…

Is Big Data the Next Big Civil Rights Issue?

Sep 19, 2014 |

There’s no doubt that the big data phenomenon is having a major impact on our lives. Algorithms are affecting what we buy, who we date, and how we work and play. But big data also takes a toll, including a loss of personal privacy and an increased risk of becoming victims of discrimination or unscrupulous vendors. Do these concerns make big data a civil rights issue? One group argues that it most definitely does. In a new report entitled “Civil Read more…