Features

Don’t Overlook the Operationalization of Big Data, Pivotal Says

You may use Hadoop to suck up all kinds of data, and you may even analyze some of it there. But any insights you glean should not exist in a vacuum. To succeed in this big data world, you must put your insights into use� Read more…

How a Top Ad Firm Stopped Fearing Big Data and Learned to Love Analytics

Competition in the $500-billion global advertising industry is brutal, and ad firms that fail to deliver are quickly shown the door by their clients. But in this age of big data analytics, delivering results is not enoug Read more…

Moving Beyond ‘Traditional’ Hadoop: What Comes Next?

The phrase "traditional Hadoop" was heard early and often at this week's 2014 Hadoop Summit. While first-generation Hadoop technologies unlocked previously unseen potential in big data sets, it pales in comparison to wha Read more…