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July 10, 2018

Starmind to Improve Efficiency of the International Committee of the Red Cross by Using Neuroscientific AI Technology

ZURICH, July 10, 2018 — Starmind, a leading technology to expand human ingenuity by applying neuroscientific principles to AI, announced today that it is working with the International Committee of the Red Cross (ICRC) to increase the efficiency and effectiveness of the organization’s internal communications.

The ICRC helps people around the world affected by armed conflict and other situations of violence by working to protect their dignity and relieve their suffering. Achieving this mission requires an intricate network of staff who need to be connected and informed at all times. Starmind will strengthen these connections with a human-centric solution. By powering the “Ask the ICRC” component of its internal communications system, Starmind will help facilitate communications between ICRC staff so they can better accomplish their mission of helping people affected by war.

By applying Starmind’s self-learning algorithms based on neuroscientific principles, ICRC is in essence building an “organizational brain” where each individual employee can work efficiently and in concert with others. Questions entered into the dialog box of the “Ask the ICRC” portal will be processed and analyzed by Starmind’s technology. This system will quickly link those encountering an issue with the most qualified individual among the nearly 18,000 ICRC employees. In this way, internal knowledge can be shared rapidly, saving valuable time in critical circumstances. It also creates a living memory of all previous questions and answers posed.

“Starmind is perfect for the rapid-fire and ad hoc nature of the problems faced by the ICRC every day,” said Ernesto Izquierdo, Digital Communication Advisor for the ICRC. “Let’s say that a water habitat employee on the ground in Cambodia needs advice from an expert to fix a village’s water supply, but the most qualified source of advice is in the field in Afghanistan. The employee can give the ‘Ask the ICRC’ portal its question for analysis by Starmind, which then connects them to the relevant expert, wherever they are in the world. This helps our colleagues save time and increases our efficiency.”

“ICRC is one of the most impactful humanitarian aid organizations in the world,” says Pascal Kaufmann, founder of Starmind. “The work they do on a daily basis – from war surgery to reuniting separated families in conflict zones – saves and improves lives. It is exciting to see Starmind help play a role to more effectively fulfill ICRC’s mission. We view AI as a means to help humanity, rather than compete against it. This mentality is the foundation of what Starmind stands for. Our work with ICRC shows the positive impact technology can and must have on the people.”

For more information on Starmind’s technology please visit

About Starmind

Starmind applies neuroscientific principles to AI, allowing its platform to understand people in a uniquely human way. Based on this understanding, Starmind is able to identify organizational experts, on any subject matter, and connect them with the employees who need access to previously undocumented company knowledge. Founded by Pascal Kaufmann and Marc Vontobel in 2010, companies worldwide, such as; J. Walter Thompson Worldwide, Telefónica Deutschland, and Swiss Re have incorporated the technology as part of their digital transformation strategy. Use of Starmind has led to increases in workplace efficiencies, decreases in redundancies, and an answer rate of 95%.

About the ICRC

The ICRC helps people around the world affected by armed conflict and other situations of violence by working to protect their dignity and relieve their suffering, often with its Red Cross and Red Crescent partners. The organization also seeks to prevent hardship by promoting and strengthening humanitarian law and championing universal humanitarian principles.

Source: Starmind

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