SFI to Utilize Technology from Datawatch

CHELMSFORD, Mass., Feb. 4 — Simplified Financial Information (SFI) has chosen next-generation visual data access and discovery technology from Datawatch Corporation to ensure proper and effective use of market data streams.

Founded in 2013, SFI wanted to take a new approach to solving a persistent industry problem – understanding, managing and improving the use of market data. By selecting Datawatch to power its service-based offerings, SFI got the broad data access capabilities and highly customizable data visualization it needed in one platform.

SFI’s Market Data Analytics (MDA) offering lets customers connect with and visualize real-time, reference and proprietary data sources across multiple messaging technologies. With Datawatch’s next generation visual analysis capabilities, users of MDA can easily go from a high level overview into a detailed drill down to gain meaningful, shareable and actionable insights on how data is being used.

“Datawatch solved two key problems vital to our business model – easy access to a wide variety of data types and quickly turning that information into easily understandable visualizations,” said Simplified Financial Information’s CEO and Founder, Emilio Mercardo. “We can now offer clients, as a service, the ability to access any data source and then visualize that information in ways that make the most sense to them.”

Datawatch’s visual data discovery solution is a quantum leap forward from traditional business intelligence (BI) tools that typically provide static dashboards of charts and graphs drawn from limited sets of structured, historical data. The technology provides an interactive, intuitive visual analysis environment that lets users at any business level identify patterns and outliers, get answers on the fly and gain new insights from practically any data source in true real time.