Percolate Announces Industry-First Analytics Capabilities Powered by Domo
SAN FRANCISCO, May 21, 2019 — Percolate, a leading enterprise Content Marketing Platform, today announced a partnership with Domo – provider of the leading cloud-based operating system for business – and the relaunch of their analytics product as Percolate Insights – Powered by Domo.
The new solution (available Q4 2019) will introduce a new caliber of reporting to the daily workflows of marketers at enterprise companies and enable marketers at all levels of the organization to make data-driven decisions. In addition, Percolate Insights delivers new operational and strategic metrics that open up new visibility into campaign strategy, marketing mix, and productivity.
“All marketers today aspire to be more data-driven in their decision making, but in an enterprise there are many barriers to accessing and actioning insights,” says Randy Wootton, CEO of Percolate. “Percolate Insights puts the most powerful reporting tool in the hands of marketers–ensuring the data is contextual and relevant–so that marketers can apply unique insights to the critical business decisions they make each and every day.”
“Marketers are always seeking innovative ways to bring together the massive amounts of data from their marketing operations and to make real-time, strategic decisions with that information,” said Jon Shoff, vice president of Agency Sales and Partnerships at Domo. “Percolate Insights – Powered by Domo is an opportunity to provide a more powerful solution to marketers by giving them the power of collaboration and visibility paired with rich insights from their data.”
To learn more about Percolate Insights visit https://percolate.com/takecontrol.
Percolate is the leading Content Marketing Platform for the enterprise. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world’s largest brands — including Google, Cisco, Microsoft, Electronic Arts, and Bosch — use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact.
Domo’s mission is to be the operating system for business, digitally connecting all your people, your data and your systems, empowering them to collaborate better, make better decisions and be more efficient, right from their phones. Domo works with many of the world’s leading and most progressive brands across multiple industries including retail, media and entertainment, manufacturing, finance and more. For more information about Domo, visit www.domo.com.