HP Announces New Version of Aurasma

PALO ALTO, Calif., Oct. 23 – HP Autonomy today announced the new version of Aurasma, the world’s leading augmented reality (AR) platform, introducing new cloud-matching capabilities that enable the app to trigger 50 times more content without compromising speed or performance.

Moving the AR image matching to the cloud means that the resource-intensive processing takes place on the server side rather than on the user’s device. This improves performance and makes it possible to host potentially unlimited AR content in the cloud.

Aurasma 2.5 has been optimized to handle the growing volumes of data and increased AR demands of the enterprise. Aurasma 2.5 can automatically match images with relevant digital information without any human intervention by making use of existing databases and HP Autonomy’s big data analytics technology. This means that users can visually search the world around them with Aurasma to discover relevant information in context.

Aurasma 2.5 features digital content for thousands of well-known brand logos, which allow users to visually search for content immediately upon downloading the Aurasma app. Users can find out which logos come to life and see Aurasma’s visual search in action by downloading Aurasma from the App Store or Google play and scrolling through the image thumbnails.