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February 25, 2021

Acxiom Everywhere: Acxiom Data Enrichment and Real Identity Accessible via Exponea CDP

Feb. 25, 2021 — Acxiom and Exponea are excited to announce that Exponea clients can now access Acxiom’s Data Hygiene and Data Enrichment services via API.

Consumer expectations have reached the point where relevancy and tailored experiences are considered to be the norm. In order to deliver a consistent and personalised experience across different channels, marketers need to have a view of the customer that is as complete and accurate as possible.

Unification and ongoing management of customer data is crucial, alongside access to quality 3rd party data to enrich what marketers know about their customers. Data can make all the difference to results.

This API serves two purposes, it allows marketers to:

  1. Carry out data and address hygiene to ensure accuracy (e.g email address & phone format, postcode & address line backfill) and improve campaign performance
  2. Use Acxiom’s data assets to enrich customer data and create accurate and enriched profiles to further optimize decisioning and segmentation.

“Enterprise marketers rely on our next-generation Customer Data and Experience Platform to drive revenue, improve loyalty and increase efficiency,” said Chris Williams, Partner Channel Manager at Exponea. “Combining a single customer view, advanced analytics and omnichannel execution, brands can unify customer data, understand audiences and deliver personalized campaigns for each customer through their preferred channels in real-time. Acxiom’s decades of experience in identity and data management ensures clients unlock their potential, leveraging techniques like predictive next best action to realize exceptional results in a matter of weeks.”

“Truly understanding your customer is key to growth hacking in 2021 and we are glad to have paved the way to offer an excellent joint value by enhancing Exponea’s capabilities with Acxiom’s core competencies in an automatized real-time manner,” highlighted Simon Zehetmayer, Digital Partner Manager at Acxiom. “Data enhancement and enrichment through Acxiom’s API service offers an accelerated way to validate data and understand more about your customers. Helping brands to be always one step ahead of their competition by opening up personalisation opportunities”

About Acxiom

Acxiom provides a data foundation for the world’s best marketers. We enable people-based marketing everywhere through a simple, open approach to connecting systems and data that drives seamless customer experiences and higher ROI. A leader in identity and ethical data use for nearly 50 years, Acxiom helps thousands of clients and partners around the globe work together to create a world where all marketing is relevant. Acxiom is a registered trademark of Acxiom Corporation. For more information, visit

About Exponea

Exponea, a Bloomreach company, is a leading Customer Data and Experience Platform (CDXP), and rated number one in customer satisfaction. Built from the ground up for retail and e-commerce, Exponea collects and unifies data from all customer touchpoints to give businesses the insights and action opportunities they need to execute campaigns that deliver real results. We pride ourselves on empowering marketers to be more relevant, efficient, and crazy-fast. Companies we’ve partnered with on this mission include Desigual, Missguided, the Arcadia Group, OluKai, and Altar’d State. For more information, visit

Source: Exponea