Actuate Announces Analytics Webinar

SAN MATEO, Calif., Aug. 12 — Actuate Corporation, The BIRT Company and the leader in personalized analytics and insights, today announced its complimentary August 19th webinar, “Marketing Analytics for Today’s Marketers,” featuring Peter Hoopes, Vice President and General Manager of Actuate’s BIRT Analytics Division. He will explain how to create consistently high-response marketing campaigns by using continuous customer segmentation – both before and after the campaign.

Specifically, this webinar will cover:

• How to easily leverage Big Data to target prospects

• How to evaluate existing customers’ profiles to build more effective campaigns

• How non-statisticians can harness powerful data mining techniques – such as logistic regression – to predict the probability of customers’ response rates by segment

• How BIRT Analytics enables business users to directly track campaign evolution and effectiveness, by automatically reincorporating data and redefining segments for maximum precision targeting

Mark Gamble, Director of Technical Marketing at Actuate, will conclude the webinar with a live demonstration of BIRT Analytics, Actuate’s easy-to-use, Big Data predictive analytics tool for business users. Business analysts and marketers use this software to derive valuable customer insights that drive competitive advantage.

Webinar Information

Title: “Marketing Analytics for Today’s Marketers”

When: 10 a.m. PDT on Tuesday, August 19, 2014

Register here: http://bit.ly/WNKPNj