SAN FRANCISCO, Calif., Feb. 25, 2020 —, provider of data and privacy management solutions, launched Inventa, a data privacy platform with data lineage techniques for data discovery and classification. Inventa gives companies complete visibility into their unknown usage of customer data by automating the discovery process and providing them with a comprehensive, accurate, and up-to-date master catalog.

“The growing array of data privacy regulations around the globe combined with the shortage of experienced IT practitioners makes it imperative for organizations to bring greater levels of automation to the process of data discovery and classification. But getting a full picture of where all customer data lives is extremely difficult given the distributed nature of modern enterprises,” said Paula Musich, research director at Enterprise Management Associates. “By using network analytics that apply machine learning and natural language processing to automatically discover PII in motion on the enterprise network,’s Inventa can do the heavy lifting for security teams and provide a more complete picture of where it resides and how it is being handled.”

Inventa leverages network analytics, machine learning, and natural language processing in combination with existing artificial intelligence technologies to continuously and accurately catalog a company’s customer data in near real-time. This includes structured and unstructured data, data at rest and in motion, known data and, most importantly, unknown data. Inventa also connects to a multitude of data sources, central filesystems, databases, NoSQL and SaaS solutions and, most recently, Amazon S3 buckets, helping solve one of today’s greatest cloud security challenges.

“We recognized that companies around the world were searching for a data discovery and classification platform that minimizes manual involvement and actually delivers on the promise of total data discovery,” said Zak Rubinstein, founder and CEO, “Unlike other solutions that require lots of man-power and only give companies a partial inventory of their customer data, Inventa discovers all of a company’s data and data sources, including those unknown. Without knowing all data uses, a company cannot meet data privacy, risk, security, or regulatory compliance needs.”

Inventa’s powerful automation provides a comprehensive view of customer data for maximum data quality and accuracy. Additionally, by eliminating the need for manual data collection, Inventa helps companies save time and money through reduced operational overhead. And by delivering a continuously updated master data catalog, Inventa equips companies to better-secure their customer data and meet data privacy regulations such as CCPA and GDPR.

For more information about Inventa, visit

About is a U.S. headquartered and Israeli-based technology company providing automated real-time discovery, mapping and tracking of personal data flow. Its founders have 20 years of experience developing successful networking and security technologies and bringing them to market. combines proven cutting-edge technology from the fields of unique personal data discovery and dynamic network element discovery that is leveraged in some of the most demanding environments in the world. For more information, visit or follow on LinkedIn.