Tag: GPS

Big Data Heads to Orbit with Weather Sats

Dec 3, 2015 |

Proponents assert the sky is the limit for big data. Indeed, data analytics is now headed into orbit with a deal between an Indian space agency and a commercial satellite provider specializing in microsatellites carrying sensors to collect earth and space weather along with climate data. Read more…

Startup Puts GPS in its Place

Nov 7, 2012 |While location analytics could prove helpful to marketers looking to continually increase the personalization of their marketing campaigns, it also harbors some hidden challenges, not the least of which is the unreliability of GPS technology in finding a person’s precise location. Read more…

What it Takes to Deliver Real-Time Traffic Info

Aug 1, 2012 |Providing real-time traffic updates is a practical and feasible application of the big data analysis technology that exists today. While there are multiple companies plugging away at the task of delivering actionable information based on real-time streams of GPS.... Read more…