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April 2, 2014

ProfitBricks Accelerating Big Data Projects with SDN and Infiniband

BOSTON, Mass., April 2 — ProfitBricks, the price/performance leader in Cloud Computing IaaS, is now helping big data systems integrators like Altoros bring the power of the cloud to the high demand of its customers. Thanks to second generation technologies like software-defined networking (SDN) and InfiniBand that are at the heart of the ProfitBricks cloud, Altoros customers can easily deploy Hadoop clusters for both temporary projects and continuous big data analysis programs.

Altoros implements and scales enterprise-level Hadoop solutions for its clients’ data mining, analyses and visualization needs. ProfitBricks’ high-performance InfiniBand-based IaaS enables Altoros’ clients to scale on-demand, no matter the size of the project.

Big data cloud project deployments are growing at rapid rates, as businesses of all sizes collect ever-increasing amounts of unstructured data using new NoSQL and MPP databases like MongoDB, Cassandra, Greenplum, and Vertica. Hadoop distributions from MapR and Hortonworks make all of this data available for analytics tools. Most of this growth in data sets and sources is being driven by the switch from analog to digital technologies, as well as the decreasing cost of data storage.

“Altoros offers customized big data solutions for some of the industry’s most well-respected brands,” said Achim Weiss, CEO ProfitBricks. “Altoros’ big data clients now have easy access to the cloud industry’s price/performance IaaS leader — and are deploying complex software defined networks which take advantage of the scalability of the cloud, while also automating the infrastructure to be completely billed on the usage or resources.”

“All of our implementations include distributed data stores and application clusters. From NoSQL to Hadoop, to Cloud Foundry PaaS, we and our customers depend on the caliber and quality of the underlying cloud infrastructure. As a result, many of our customers run bare metal data stores on a private cloud alongside of a public cloud provider,” said Renat Khasanshyn, CEO of Altoros. “When we learned of ProfitBricks and its performance-focused, InfiniBand-powered cloud infrastructure, one of our DevOps engineers championed a comprehensive performance benchmarking program using real-life workloads. The results exceeded our expectations.”

“Older cloud architectures like Amazon’s AWS may be great for near-infinite scalability and enormous pools of compute and storage capacity. But if you are maximizing efficiency and performance, yet want elasticity, AWS is by far not the best option. In addition to cutting you out on raw performance, large cloud providers like AWS force you to buy ‘properly sized’ chunks of local ephemeral storage and RAM with every compute instance, regardless of your applications needs,” continued Khasansnyn. “That’s not pay per use, really. If you are an AWS user I would challenge you to take a look at your average utilization rates across compute, memory and storage, and decide for yourself. When performance matters, emerging cloud providers like ProfitBricks deliver better value.”

ProfitBricks customers and partners have the most flexibility and performance available in the market today for both their compute power and software defined networks. ProfitBricks customers can scale their virtual servers to 62 dedicated CPU cores and 240 GB of RAM, and connect these resources to block storage at InfiniBand speed — 80Gb/s — more than double what other providers offer.

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