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Social Listening: The Sweet Spot of Food and Beverage Online Tracking

Remember the days when consumers registered their product thoughts and comments to the manufacturer by dialing an 800 toll-free number? The process was often a frustrating experience that included long hold times and spe Read more…

Are You Really Listening To Your Customers? Use Social Data

What company wouldn’t want access to limitless consumer conversation discussing their brand, competitors, and marketing campaigns? Social media provides a public place for just such conversations, and social listening Read more…