targeted marketing Archives - Datanami

Adobe Parses Target Audiences to Promote Brands

Parsing the segments of target audiences has become a time sink for retails and other data analysts looking to compare and contrast those segments to glean insights, spot overlaps and pinpoint meaningful differences amon Read more…

As Big Data Goes Mainstream, Emphasis Shifts to ROI

Investment in big data technologies is slowing, a new forecast concludes, likely signaling a shift away from hype to a mainstream technology in search of new use cases such as shoring up data security in the face of cont Read more…