Are You Really Listening To Your Customers? Use Social Data

What company wouldn’t want access to limitless consumer conversation discussing their brand, competitors, and marketing campaigns? Social media provides a public place for just such conversations, and social listening Read more…

Facebook Opens Its Own Private Firehose

Facebook yesterday unleashed a new data offering that will, for the first time, allow third parties to access aggregated and anonymized data about the online activities of Facebook users. Called "Topic Data," the service Read more…

IBM, USC Tackle Major League Data

IBM and the University of California's Annenberg Innovation Lab are taking baseball insights to the next level using social media analytics to gauge sentiment. Read more…