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Tag: journey analytics

Neustar Finds the ‘Last Mile’ for Hadoop Analytics

Jul 9, 2018 |

Like many companies in the marketing analytics business, Neustar uses Hadoop to store and process large amounts of highly granular data on behalf of its clients. In fact, the company has used Hadoop for over a decade, a success story in its own right. Read more…

Journey Analytics: A Killer App for Big Data?

Dec 6, 2016 |

So you’ve got lots of data about your customers. Now what? One potentially impactful application emerging for big data is customer journey analytics, or just “journey analytics,” as Forrester likes to call it. Read more…

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