Product Analytics Puts the Roadmap Back In Product Teams’ Hands

Product teams should not feel left behind when it comes to analytics. Funnel analytics have been a marketer’s best friend for years now, while one division over, product managers have clamored to make sense of the tera Read more…

From First to Third, and Alternative Too: A Guide to Data Types

One way to create a competitive edge in your business is to use the latest and greatest analytic techniques. Stream processing, deep learning, and graph analytics all fall into that category. But another way to drive com Read more…

Neustar Finds the ‘Last Mile’ for Hadoop Analytics

Like many companies in the marketing analytics business, Neustar uses Hadoop to store and process large amounts of highly granular data on behalf of its clients. In fact, the company has used Hadoop for over a decade, a Read more…

Journey Analytics: A Killer App for Big Data?

So you've got lots of data about your customers. Now what? One potentially impactful application emerging for big data is customer journey analytics, or just "journey analytics," as Forrester likes to call it. Forrest Read more…