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Tag: data unification

The Benefits of Building Predictive Analytics on Unified Customer Data

Feb 5, 2020 |

Predictive customer lifetime value (CLV) is a key element in modern marketing analytics, allowing marketers to prioritize customers that have the highest predicted business value. The most popular data science approach to predicting CLV is the extended Pareto/NBD model (EP/NBD) generative model which leverages a few summary statistics about customer transactions: Read more…

Data Unifier Tamr Adds More VC Funding

Sep 18, 2018 |

Tamr Inc., the enterprise data integration specialist, added another $10 million in equity funding to its recent $18 million round announced in July.

While the five-year-old company reportedly expected its July funding round to be its last, two new investors—Granite Hill Capital Partners and Pear Tree Partners—kicked in the additional funding, bringing Tamr’s total so far to $69.2 million. Read more…

Breaking Down the Seven Tenets of Data Unification

Jun 15, 2017 |

One of the longstanding challenges in analytics is data unification. While federated approaches are gaining some favor, the vast majority of analytic practitioners want the data to be present in one place before analyzing it. Read more…

GE Invests on Data Prepper Tamr

May 19, 2017 |

The investment arm of GE, a steady customer of startup Tamr Inc., has made a strategic investment in the data preparation platform vendor and placed a director on its board of directors. Read more…

HPE, Tamr Strengthen Data Ties

Mar 3, 2017 |Several weeks after winning U.S. patent protection for its data preparation platform, Tamr Inc. announced a deal with Hewlett Packard Enterprise to resell its data unification software. The reseller deal certifies that Tamr's technology has been validated for interoperability with HPE systems as part of its third-party software and hardware offerings. Read more…
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