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Tag: customer 360

From First to Third, and Alternative Too: A Guide to Data Types

Feb 26, 2019 |

One way to create a competitive edge in your business is to use the latest and greatest analytic techniques. Stream processing, deep learning, and graph analytics all fall into that category. Read more…

Picking Sides in the Customer 360 War

Oct 31, 2018 |

Don’t look now but a war is shaping up among software giants to win the hearts and minds of consumers with big data and next-generation customer 360 analytics. Three separate groups, including Oracle CX Unity, the Open Data Initiative, and Salesforce’s Customer 360, have been created in the past month to build data-sharing ecosystems that streamline the gathering and analysis of customer data for sales and marketing purposes. Read more…

The Enlightening Side of GDPR Compliance

Apr 16, 2018 |

If the upcoming General Data Protection Regulation (GDPR) is like most government mandates, the thinking goes, it will be a tax on business and a hindrance to productivity. But if you take the right approach, some experts say, the GDPR could actually be a boon to analytics. Read more…

Inside JetBlue’s Silo-Busting Customer 360 Initiative

Nov 6, 2017 |

Who are you when you fly? It may sound like a silly question, but airlines find that it’s remarkably difficult to get a clear answer in real time. It’s also at the center of a new silo-busting Customer 360 system that JetBlue recently implemented to take its customer experience to the next level. Read more…

The Past, Present and Future of Finance

Sep 23, 2016 |

Until recently, the personal finance industry was stuck in the past. Consumers could only capture data and insights on spending that had already occurred. Today, people are creating and given access to more data than ever from just about every aspect of their lives – including bank, insurance, healthcare, education, and legal data. Read more…

9 Ways Retailers Are Using Big Data and Hadoop

Jul 20, 2016 |

The big data revolution is changing how business gets done in all industries. That includes the massive retail market, which drives $2.6 trillion in business in the U.S. and employs 42 million Americans. Read more…

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