The ‘Banning Surveillance Advertising Act’ Draws Support, Fire

Three Democratic members of Congress last week submitted the Banning Surveillance Advertising Act, which would prohibit advertisers from using personal data for targeted advertising, with some exceptions. Not surprisingl Read more…

Attention Shoppers: You’re Being Analyzed

Commerce Signals, developer of a bridge platform designed to connect advertisers and publishers with data from financial institutions, announced a partnership this week that combines transaction with location data so ret Read more…

Veritone, Cognitive Media Startup, Raises $50M

The developers of a "cognitive media platform" designed to render audio and video content and make the results searchable have closed a $50 million funding round. Veritone Inc. announced this week that patent investor Read more…

Moneyball Meets Marketing as Ad Research Game Changes

Data has played a role in advertising ever since the first retailer started wondering about the effectiveness of his promotions. But in this age of big data, the capabilities that retailers and marketers have to track, analyze, and model shopping patterns and consumer sentiment is driving a fundamental change to how the industry approaches research. Read more…