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December 15, 2023

Domo Data Never Sleeps Report Shows Latest Trends in Data Usage


The popularity of the Internet continues to grow as more people interact with digital platforms and services. The Internet has now reached 5.2 billion people, which is approximately 65 percent of the world’s population. The amount of data created, copied, captured, and consumed is expected to grow from 120 zettabytes in 2023 to 181 zettabytes by 2025. 

As data grows and evolves, organizations also need to grow and evolve. Over the past decade, Domo has tracked the world’s data usage, deriving insights from the data about the changes  in activity across various online platforms. Domo has released its highlighted anticipated 11 edition of Data Never Sleeps. 

The report highlights how much data is produced online every single minute, and provides an inside look at ChatGPT usage, online spending, and general internet consumption. The insights from the report can help empower businesses to harness the potential of data and to make data-driven decisions to gain a competitive advantage. 

“This year’s findings reflect the ever-changing and fast-paced digital landscape, which has only been heightened by the rapid popularity of AI models such as ChatGPT,” said Josh James, founder and CEO, Domo. “Data drives everything we do, from a quick search online or sending an email, to checking the latest headlines on our way to work. Data Never Sleeps, now in its eleventh year, depicts just how much we rely on data and its impact on our daily lives in one of the 525,600 minutes in a year.”

Screenshot DNS 11 Report

A key finding of this year’s DNS report is that artificial intelligence (AI) is reshaping the digital world. ChatGPT, one of the most widely used GenAI applications, gets 6,944 prompts every minute. Only time will tell how much more the GenAI hype bubble will expand. However, for a tool that is just over a year old, it has achieved remarkable growth.

Internet users continue to use search engines, with Google getting more than 6.3 million searches every minute. This is an increase from 5.9 million from last year. 

Another highlight from the report is that digital spending is expanding. E-commerce giant Amazon sees more than $455,000 in sales every minute. DoorDash, an online food delivery app, gets new orders totaling $122,785 every minute. This is an increase of 60 percent from last year, indicating an increased reliance on online food delivery services. 

The DNS report shows that data usage for the entertainment sector has made a remarkable comeback after a dip in engagement last year. Instagram, Spotify, and X (formerly Twitter), have all seen significant rise in usage. 

Streaming content continues to dominate the entertainment sector as the report shows that collective viewers watch more than 40 years of streaming content every single minute. This is reflective of the change in consumer behavior as they gravitate toward online platforms for entertainment. 

As digital activities intensify, the cybersecurity threat becomes a bigger problem. The DNS report shows that cybercriminals launch 30  distributed denial-of-service (DDoS) attacks every minute. This underscores the need for more robust security tools to protect data. A recent report by IBM shows that while the cost of a data breach has reached an all-time high, organizations are still unwilling to increase spending on security measures. If data usage continues to grow as indicated by the DNS report, organizations must invest in better security strategies to protect their assets.  

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