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March 27, 2019

Snowflake and Aston Martin Red Bull Racing Partner to Deliver the Most Data-Driven Formula One Season to Date

SAN MATEO, Calif., March 27, 2019 – Snowflake Computing, the only data warehouse built for the cloud, today announced a new partnership with the Aston Martin Red Bull Racing Formula One team to support the team’s winning ambitions and drive data-based decision making in the 2019 F1™ racing season. Aston Martin Red Bull Racing will use Snowflake’s cloud-built data warehouse to gain a more holistic view of its business. Partnership will enable Snowflake to tap into exciting marketing opportunities with the Team.

In Formula One racing, where every millisecond counts and data insight is essential for performance, the very best technology and innovation are vital to achieving success. Partnerships are key to helping Aston Martin Red Bull Racing reach new benchmarks in performance. By tapping into Snowflake’s built-for-the-cloud data warehouse, Aston Martin Red Bull Racing will be able to obtain data in real time to enable more effective business strategies.

“We’re thrilled to be partnering with Aston Martin Red Bull Racing,” Snowflake CMO, Denise Persson said. “Formula One racing thrives on pushing the boundaries of performance, which is the same ethos Snowflake operates on with our technology. By providing instant and infinitely scalable access to data when organizations like Aston Martin Red Bull Racing most need it, our customers can put data in the driver’s seat to make quick business decisions and ultimately drive their competitive edge both on and off the track.”

 “A large part of our success is built on our technology and innovation partnerships, and our new collaboration with Snowflake is a continued step toward securing yet another strong Formula One season,” Aston Martin Red Bull Racing’s Head of Technical Partnerships, Zoe Chilton said. “We are excited to be working with Snowflake to get instant access to insights throughout this racing season.”

About Snowflake Computing

Snowflake is the only data warehouse built for the cloud, enabling the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds. Snowflake combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.com.


Source: Snowflake Computing

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