August 28, 2014

Segment Announces Support for Top E-commerce Platforms

SAN FRANCISCO, Calif., Aug. 28 — Segment, the universal integration platform, today announced support for top e-commerce networks Magento, WooCommerce, WordPress eCommerce and Goodsie. With Segment’s latest e-commerce plugins, hundreds of thousands of businesses built on these templates can easily install analytics and marketing tools with zero code. Segment is a single platform that collects, translates and routes user data to analytics tools like Google Analytics, Adobe Catalyst and Facebook Audiences with the flip of a switch.

“E-commerce companies are becoming increasingly data-savvy, and want to use their data for email marketing, advertising, analytics, a/b testing and more,” said Peter Reinhardt, CEO and co-founder of Segment. “With Segment’s plugins, online retailers can install these kinds of tools with the flip of a switch and immediately start using their data to drive revenue.”

When e-commerce websites built on Magento, WooCommerce, WordPress eCommerce and Goodsie turn on the Segment plugin, Segment starts tracking important user actions like viewing products, adding items to carts, and completing orders. Segment translates and routes this data to every tool customers turn on in the Segment control panel. As a result, Segment eliminates the need to install analytics, advertising and email services separately, saving online retailers on developer costs. E-commerce businesses that don’t use these platforms can install Segment’s E-commerce API directly and enjoy the same benefits.

Segment has built integrations for the leading e-commerce analytics and marketing tools. With the flip of a switch, Segment e-commerce customers can fully install services like Google Analytics Ecommerce, Piwik, GoSquared, Omniture, Convertro, Facebook Audiences, Amplitude, Woopra, Mixpanel, KISSmetrics, Bronto, Curebit, Foxmetrics, Monetate and ShareASale. Using a combination of these tools, online and mobile retailers can evaluate how ad campaigns drive sales, send personalized emails to customers that abandon their carts, and retarget visitors with ads featuring their favorite products.

“Segment eliminates the hassle of connecting a myriad different analytics services to your website and hoping that you’ve done everything right,” said Justin Sainton, lead developer at WP eCommerce. “As an online seller, time is money–with Segment, you connect your website once, and you’re done. The abstraction and reliability they provide is huge, and the fact that Segment backs up your data, so you’re not locked into any services you currently use, is invaluable.”

“Segment is an amazing tool for e-commerce companies working to increase conversions,” said Vijay Venkatesh, CTO of BaubleBar, a leading online jewelry store. “They’ve made it easy to install the tools we need to optimize our marketing campaigns and site design, and we’ve saved months of engineering time.”

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