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September 25, 2019

Demystdata to Deliver Real-Time Access to Thousands of Premium Datasets on Snowflake Data Exchange

SAN MATEO, Calif., September 24, 2019 – Snowflake, the data warehouse built for the cloud, today announced DemystData has been selected to help empower users on the Snowflake Data Exchange. The partnership will enable DemystData to begin to bring its massive and growing repository of 500-plus data products, including well-known providers such as Attom, Acxiom, Discover Org, Equifax, Experian, and Infogroup to Snowflake’s secure, fully-governed, and free-to-join data marketplace, the Snowflake Data Exchange.

Chief Data Officers, data scientists, and those tasked with making data-based business decisions have previously achieved value from external data through traditional transfer methods that came at high costs, high latency, and significant effort.  With the Snowflake Data Exchange, users experience easier, more transparent, and less costly access to real-time data. The cloud-built architecture eliminates the need to copy and move data, so organizations can seamlessly integrate and query data from Demyst, in addition to 20 other providers across various industries, directly within the platform.

The Snowflake Data Exchange will connect data-seeking consumers with DemystData’s vast collection of providers to achieve insights in a fraction of the time that it typically takes to engage with new external data. By breaking down these data barriers, DemystData and Snowflake can  positively impact decision-makers’ ability to take products to market faster, conduct real-time risk reviews, reduce fraud, and improve data governance and compliance.

“As most data-driven leaders know too well, discovering, contracting, evaluating, and deploying impactful external data can typically take 6 months and comes with a high fixed cost, even before the value is known,” DemystData CEO, Mark Hookey said. “Through our partnership with Snowflake we take all of the friction out of testing and leveraging more than 500 data products and over 100,000 unique attributes.  All Snowflake users can now start to expand the use of external data for better business decisions.”

“Snowflake is committed to continued innovation on our Data Exchange to enable data providers, like DemystData, with a secure and fully-governed platform for sharing and monetizing their data,” Snowflake Vice President of Product, Christian Kleinerman said. “Customers with access to live data directly from their Snowflake account will be empowered with new insights that can greatly impact business and propel them ahead of the competition.”

About DemystData 

DemystData is the leading external data marketplace and helps data scientists tap into the explosive growth of emerging alternate data.  The company’s Labs and Live products enable rapid data evaluation and use in partnership with many of the world’s leading data providers. DemystData has offices in New York, Singapore, Hong Kong, and Melbourne.  Find out more at demyst.com.

About Snowflake Inc.

Snowflake is the data warehouse built for the cloud, enabling the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds. Snowflake combines the power of data warehousing, the flexibility of big data platforms and the elasticity of the cloud at a fraction of the cost of traditional solutions. Snowflake: Your data, no limits. Find out more at snowflake.com.


Source: Snowflake Inc. 

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