GoodData Offers Free Embedded Analytics
If you’re in the market for an embedded analytics solution, you might want to check out the new “freemium” offering unveiled by GoodData today.
GoodData is one of the leaders in embedded analytics, with over 100,000 organizations using its software and more than 1.6 million individual users around the world. The company primarily sells to software as a service (SaaS) providers that want to include business intelligence capabilities, such as dashboards, reports, and metrics, in their own SaaS offerings.
With the new freemium tier, any organization can embed GoodData’s analytics software in up to five workspaces, which could be the organization’s own customers, franchises, or separate departments and subsidiaries. The freemium offering enables users to build dashboards and reports using a simple drag-and-drop interface, while users can consume analytics via Web and mobile interfaces.
All of GoodData’s software, including the freemium offering, works with cloud-based data warehouses, such as Google BigQuery, Amazon Redshift, and Snowflake (as well as via a simple CSV upload). Each workspace in the freemium tier can hold up to 100MB of data.
The goal of launching the freemium tier is to increase the awareness of GoodData’s embedded analytics software, particularly among smaller firms, says Zdenek “ZD” Svoboda, co-founder and vice president of platform of the company.
“We were focusing primarily on enterprise and large product companies, but we realized that it’s quite interesting to market to smaller companies,” Svoboda says. “So we decided that we could create a free tier of the product, which is essentially marketing for us. It’s not a free trial, so it doesn’t expire. People can use it as long as they’re compliant with the rules of the free tier.”
If GoodData’s customers exceed the terms of the freemium tier (such as by wanting to share it with more than five of their own customers, franchises, or subsidiaries), they can move up to the “growth” tier, which allows users to store up to 1GB per workspace and costs $20 per workspace per month (users are charged extra if they exceed 1GB per workspace). The growth tier also provides more centralized management capabilities, as well as automated provisioning of new workspaces and users, which is lacking in the freemium offering.
Customers can also choose the enterprise version, which adds more tooling, such as 150 data connectors for ETL, better customization of data models, enterprise security and backup, access to GoodData’s cloud-based data warehouse, and the capability to create branded (or white-labeled) dashboards. For each of the three tiers, GoodData supports an unlimited number of users (although the number of distinct organizations using the software is limited to five with the freemium version).
GoodData is betting that it can convert a number of the freemium customers into regular paying customers once they see what its software can do. “Once we get a customer on board, we see pretty fast growth,” Svoboda says. “We are pretty confident that they will outgrow these five workspaces and essentially convert to the growth tier.”
“They have free trials, with an option that expires after a month or three, depending on the competitor,” he says. “Also, they charge on a per-user basis. That makes our pricing seem very attractive for this embedded scenario, since we do not charge per user.”
GoodData built a multi-tenant platform that allows it to ramp up its clients’ analytic environments quickly and affordably, without making extensive modifications, Svoboda says. That’s its main advantage over competitors, he says.
“I think the biggest differentiator is the ability to distribute the analytics to many different organizations and maintain the distributed analytics as a product,” says Svoboda, who works out of GoodData’s office in the Czech Republic. “We have more than 1.6 million users on that platform, so for us it’s very cheap to essentially create another workspace with many users. We are leveraging our cost efficiency.”
GoodData supports an array of cloud data warehouses with its software, which features Web and mobile front-ends. Lately, the company has been building more advanced analytics and machine learning capabilities into its software. GoodData’s customers are using those capabilities to power decision-making in their own applications.
“Many of the decisions that users are doing in their application are backed by analytics,” Svoboda says. “So all the recommendations, such as what they should do as the next step of the process or what they should offer to a customer in CRM or the actions in those products, are all being driven by analytics algorithms, whether it’s ML, recommendation, or other algorithms.”
July 23, 2021
- Observable Introduces Data Visualization Stack for the Enterprise
- Collibra Named a Leader in Data Governance Solutions by Independent Research Firm
- Mindtech Raises $3.25M to Accelerate Growth of Synthetic Data Training Platform for AI Vision Systems
July 22, 2021
- LigaData Now Certified on Cloudera Data Platform
- Adobe Launches Adobe Analytics for Higher Education to Advance Digital Literacy
- Anaconda Releases 2021 State of Data Science Survey Results
- Alation Supports Next Generation of Data Enthusiasts, Provides Free Software and Training
- NASA Expands Access to Planet Data to All US Federal Civilian Agencies
- Google Cloud Announces Healthcare Data Engine to Enable Interoperability in Healthcare
July 21, 2021
- Deloitte, US Chamber of Commerce Report Highlights How Public Policy Can Enable Trustworthy AI
- WHO Issues First Global Report on AI in Health
- New Data Science Platform Speeds Up Python Queries
- Teradata Joins TM Forum to Support the Cloud Journeys of Global Communications Services Providers
- Confluent Named Google Cloud Technology Partner of the Year for Third Year in a Row
- Lucata Raises $11.9M Series B to Introduce Next-Gen Computing Platform
- Securonix Announces ‘Bring Your Own Snowflake’ Program to Power Security Data Lake for Snowflake Customers
- Rensselaer Team Aims to Pave Way for Robust AI in Medical Imaging
- Dremio Launches SQL Lakehouse Service to Accelerate BI and Analytics
- Spectra Logic, StorMagic Announce Active Archive Repository for Video Surveillance
- Quobyte Releases Hadoop Native Driver to Unlock the Power of Analytics, ML, Streaming
- Big Data File Formats Demystified
- Who’s Winning In the $17B AIOps and Observability Market
- What’s the Difference Between AI, ML, Deep Learning, and Active Learning?
- Tuplex Gives Python UDFs a Performance Boost
- Presto the Future of Open Data Analytics, Foundation Says
- The Data Mesh Emerges In Pursuit of Data Harmony
- What’s Holding Us Back Now? ‘It’s the Data, Stupid’
- Why Data Scientists and ML Engineers Shouldn’t Worry About the Rise of AutoML
- Achieving Data Literacy: Businesses Must First Learn New ABCs
- Cost Overruns and Misgovernance: Two Threats to Your Cloud Data Journey
- More Features…
- Hiring, Pay for Data Science and Analytics Pros Picks Up Steam
- Starburst Backs Data Mesh Architecture
- Confluent Raises More Than $800M in IPO
- Data Prep Still Dominates Data Scientists’ Time, Survey Finds
- Off the Couch: Database Maker Seeks $160 Million In IPO
- Confluent Files to Go Public. Who Could Be Next?
- Let It Go: The Financial Benefits of Data Deletion
- Global DataSphere to Hit 175 Zettabytes by 2025, IDC Says
- Confluent S-1 Reveals ‘Reimagining of Business’ Theme
- Databricks Edges Closer to IPO with $1B Round
- More News In Brief…
- Splunk Launches New Security Cloud
- Red Hat Expands Workload Possibilities Across Hybrid Cloud with Latest Version of OpenShift
- JetBrains Announces Datalore Enterprise, Enabling Data Science Teams to Collaborate On-Prem
- Alluxio v2.6 Release Brings Performance, Ease of Use Improvements to AI/ML Workloads
- DDN Selected by Bytesnet to Provide ‘Pay-Per-Use’ Storage for Data-Intensive Organizations
- Yugabyte and Hasura Integration Provides Cloud Elasticity, Frictionless Application Development
- Vertica Announces Vertica 11, Delivering on Vision of Unified Analytics
- Fivetran Announces Acquisition of Teleport Data
- TigerGraph Expands Partner Ecosystem to Bring the Power of Graph to More Businesses
- MariaDB Collaborates with AWS to Deliver SkySQL on AWS
- More This Just In…
Sponsored Partner Content
August 25 @ 12:00 pm - 5:00 pm
November 29 - December 3
December 6 - December 10San Diego CA United States