GoodData Offers Free Embedded Analytics
If you’re in the market for an embedded analytics solution, you might want to check out the new “freemium” offering unveiled by GoodData today.
GoodData is one of the leaders in embedded analytics, with over 100,000 organizations using its software and more than 1.6 million individual users around the world. The company primarily sells to software as a service (SaaS) providers that want to include business intelligence capabilities, such as dashboards, reports, and metrics, in their own SaaS offerings.
With the new freemium tier, any organization can embed GoodData’s analytics software in up to five workspaces, which could be the organization’s own customers, franchises, or separate departments and subsidiaries. The freemium offering enables users to build dashboards and reports using a simple drag-and-drop interface, while users can consume analytics via Web and mobile interfaces.
All of GoodData’s software, including the freemium offering, works with cloud-based data warehouses, such as Google BigQuery, Amazon Redshift, and Snowflake (as well as via a simple CSV upload). Each workspace in the freemium tier can hold up to 100MB of data.
The goal of launching the freemium tier is to increase the awareness of GoodData’s embedded analytics software, particularly among smaller firms, says Zdenek “ZD” Svoboda, co-founder and vice president of platform of the company.
“We were focusing primarily on enterprise and large product companies, but we realized that it’s quite interesting to market to smaller companies,” Svoboda says. “So we decided that we could create a free tier of the product, which is essentially marketing for us. It’s not a free trial, so it doesn’t expire. People can use it as long as they’re compliant with the rules of the free tier.”
If GoodData’s customers exceed the terms of the freemium tier (such as by wanting to share it with more than five of their own customers, franchises, or subsidiaries), they can move up to the “growth” tier, which allows users to store up to 1GB per workspace and costs $20 per workspace per month (users are charged extra if they exceed 1GB per workspace). The growth tier also provides more centralized management capabilities, as well as automated provisioning of new workspaces and users, which is lacking in the freemium offering.
Customers can also choose the enterprise version, which adds more tooling, such as 150 data connectors for ETL, better customization of data models, enterprise security and backup, access to GoodData’s cloud-based data warehouse, and the capability to create branded (or white-labeled) dashboards. For each of the three tiers, GoodData supports an unlimited number of users (although the number of distinct organizations using the software is limited to five with the freemium version).
GoodData is betting that it can convert a number of the freemium customers into regular paying customers once they see what its software can do. “Once we get a customer on board, we see pretty fast growth,” Svoboda says. “We are pretty confident that they will outgrow these five workspaces and essentially convert to the growth tier.”
“They have free trials, with an option that expires after a month or three, depending on the competitor,” he says. “Also, they charge on a per-user basis. That makes our pricing seem very attractive for this embedded scenario, since we do not charge per user.”
GoodData built a multi-tenant platform that allows it to ramp up its clients’ analytic environments quickly and affordably, without making extensive modifications, Svoboda says. That’s its main advantage over competitors, he says.
“I think the biggest differentiator is the ability to distribute the analytics to many different organizations and maintain the distributed analytics as a product,” says Svoboda, who works out of GoodData’s office in the Czech Republic. “We have more than 1.6 million users on that platform, so for us it’s very cheap to essentially create another workspace with many users. We are leveraging our cost efficiency.”
GoodData supports an array of cloud data warehouses with its software, which features Web and mobile front-ends. Lately, the company has been building more advanced analytics and machine learning capabilities into its software. GoodData’s customers are using those capabilities to power decision-making in their own applications.
“Many of the decisions that users are doing in their application are backed by analytics,” Svoboda says. “So all the recommendations, such as what they should do as the next step of the process or what they should offer to a customer in CRM or the actions in those products, are all being driven by analytics algorithms, whether it’s ML, recommendation, or other algorithms.”
February 14, 2020
- DataRobot Unveils Beneficiaries of AI for Good: Powered by DataRobot Program
- Reltio Introduces Reltio Connected Customer 360
February 13, 2020
- data.world Joins Snowflake Partner Connect
- Oracle Adds Advanced Analytics Capabilities to its FCCM Products
- Study: Just 32% of Data Teams Able to Extract the Insights Their Organizations Need for Better Decision-Making
- Indiana University Creates Climate Change Data Portal to Model State’s Future Water Supply
February 12, 2020
- Domo Launches Appstore Including Third-Party Data Catalog from AWS Data Exchange
- GigaSpaces Launches GigaSpaces Cloud Managed Service on Google Cloud Platform
- Sisense, UiPath Partner to Deliver Advanced Business Analytics Solution
- Parallel Wireless, Robin.io Expand Partnership for Next Generation Network Automation
- DataStax Opens Registration for Apache Cassandra NoSQL Event
- Talend Achieves Security and Compliance Requirements for Enterprise Cloud Environments
- Qlik Launches Global Datathon Challenge to Develop Solutions for Climate Resiliency
- Luminoso Announces AI Application for Better Search Engine Results
- Zesty.ai’s New Data Science Center to Focus on AI Research
- Elastic Stack 7.6.0 Released
- PredictHQ Secures $22M in Funding to Advance Demand Intelligence
- Oracle Announces Oracle Cloud Data Science Platform
- InterSystems Announces Open Source Availability for InterSystems iKnow Technology
- Element AI Announces Element AI Orkestrator
Most Read Features
- An Open Source Alternative to AWS SageMaker
- Big Data File Formats Demystified
- ML and BI Are Coming Together, Gartner Says
- How the Coronavirus Response Is Aided by Analytics
- Predictive Maintenance Drives Big Gains in Real World
- How to Build a Better Machine Learning Pipeline
- Room for Improvement in Data Quality, Report Says
- Rob Bearden Returns to Lead Cloudera’s Second Act
- Big Data Predictions: What 2020 Will Bring
- Optimizing Utilization Forecasting with Artificial Intelligence and Machine Learning
- More Features…
Most Read News In Brief
- Hitachi Vantara Buys Cataloger Waterline Data
- DoD Looks to Scale Predictive Maintenance
- Global DataSphere to Hit 175 Zettabytes by 2025, IDC Says
- MongoDB Embraces GraphQL with Document Database
- War Unfolding for Control of Elasticsearch
- Google Advances Data Set Search Tool
- Defenses Emerge to Combat Adversarial AI
- Inside Fortnite’s Massive Data Analytics Pipeline
- Tick Data Comes to BigQuery
- HPE Acquires MapR
- More News In Brief…
Most Read This Just In
- Qlik Acquires RoxAI to Extend Qlik Sense’s AI Capabilities with Advanced Alerting and Intelligent Automation
- Research: Data Skills Gap is Costing Organizations Billions in Lost Productivity
- Okera Delivers Real-Time Actionable Insights into Data Lakes
- Collibra Launches Data Lineage, an Automated Data Lifecycle Mapping Capability
- Spark + AI Summit Reveals 2020 Keynote Speakers and Expanded Training
- Iguazio Deployed by Payoneer to Prevent Fraud with Real-time Machine Learning
- Luminoso Announces AI Application for Better Search Engine Results
- Pepperdata Introduces Query Spotlight
- Elastic Announces the General Availability of Elastic App Search on Elasticsearch Service
- Sisense Expands Presence in Australia to Support Growing Demand for Business Intelligence, Data Analytics
- More This Just In…