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Skip the Ph.D and Learn Spark, Data Science Salary Survey Says

Nov 4, 2015 |

Prospective data scientists can boost their salary more by learning Apache Spark and its tied-at-the-hip language Scala than obtaining a Ph.D., a recent data science survey by O’Reilly suggests.

In its 2015 Data Science Salary Survey, O’Reilly found strong correlations between those who used Apache Spark and Scala, and those who were paid more money. Read more…

Using Analytic Pipelines to Drain Data Swamps

Sep 29, 2015 |

Hadoop excels as a platform for storing vast amounts of data, but it may or may not be the best place for enterprises to run analytic queries. Now enterprises may want to consider an emerging big data architecture that focuses on using analytic pipelines to prevent Hadoop from becoming a big data swamp. Read more…

From Data Lakes to State Analytics

Jul 21, 2015 |

Earlier this year, I published my thoughts around a data lake use case that I called “The Union of the State.” Since this post published, the topic of data lakes and data analytics has become more widely debated than ever before. Read more…

How Big Data Is Remaking Customer Loyalty Programs

Dec 8, 2014 |

Retailers spend about $2 billion every year to build and run loyalty card programs in the hopes of creating lifelong, devoted customers. However, those loyalty programs often fail to deliver as advertised. Read more…

What You May Have Missed at Strata + Hadoop World 2014

Oct 21, 2014 |

Talk about information overload. If you were one of the lucky 5,000 to attend the Strata + Hadoop World conference last week, then you were subject to a marathon session of big data keynotes delivered continually for the better part of two days. Read more…

News In Brief

This Just In

Pentaho and EMA Reveal Big Data Priorities for 2014

Oct 24, 2013 |Delivering the future of analytics, Pentaho Corporation today announced that it has identified four priorities for big data analytics innovation based on end-user research at Enterprise Management Associates (EMA) and 9sight Consulting – "Big Data: Operationalizing the Buzz" and from early adopters working closely with Pentaho. Read more…