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The Latest Trend in Product Line Extension: Become a Software Company

Every business must find ways to grow revenue. Usually, companies expand revenue by selling more or finding more to sell. Pretty simple, right? Wrong. Companies spend dearly to market products and create branding t Read more…

Analytics Increasingly Seen Embedded in Apps

Demand for embedded analytics is surging, according to a new industry study that found a growing number of user want analytics integrated with applications. Further, that combination translates into a greater use of embe Read more…