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Four Ways Your Data is Lying to You
Every second, new online data emerges in the form of posts, tweets, emails, and comments from your customers, clients and constituents to provide insights into economic trends, customer behavior and competitive threats. Read more…
Why Twitter Is the Low-Hanging Fruit of Social Analytics
Nobody is mistaking the Twitter fire hose for a crystal ball. But big companies are increasingly turning to Twitter and other social media outlets for a range analytic tasks, from gauging customer sentiment about bendy s Read more…
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