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Rating the Advanced Analytics Vendors

There are several ways you can go about obtaining the advanced analytic capabilities needed to extract insights from large amounts of data. You can outsource the whole thing to a services firm, you can buy pre-built appl Read more…

Spark Just Passed Hadoop in Popularity on the Web–Here’s Why

Interest in Apache Spark surpassed Apache Hadoop for the first time last month, according to Google Trends. While it's not a definitive statement of Spark's actual impact on big data processing in the real world, it does Read more…

Businesses Are Going About Data Science Wrong–Here’s How To Get It Right

Data scientists make the bold promise of granting businesses the power to predict the future. The adoption of this relatively new job title has gained traction, as savvy companies seek to move beyond the rearview mirror Read more…

How a Top Ad Firm Stopped Fearing Big Data and Learned to Love Analytics

Competition in the $500-billion global advertising industry is brutal, and ad firms that fail to deliver are quickly shown the door by their clients. But in this age of big data analytics, delivering results is not enoug Read more…

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