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From First to Third, and Alternative Too: A Guide to Data Types

Feb 26, 2019 |

One way to create a competitive edge in your business is to use the latest and greatest analytic techniques. Stream processing, deep learning, and graph analytics all fall into that category. Read more…

Picking Sides in the Customer 360 War

Oct 31, 2018 |

Don’t look now but a war is shaping up among software giants to win the hearts and minds of consumers with big data and next-generation customer 360 analytics. Three separate groups, including Oracle CX Unity, the Open Data Initiative, and Salesforce’s Customer 360, have been created in the past month to build data-sharing ecosystems that streamline the gathering and analysis of customer data for sales and marketing purposes. Read more…

Why You Need to Trust Your Data

Sep 26, 2018 |

There’s something that often gets lost in discussions about artificial intelligence and advanced analytics: the importance of the data. Having good, clean data is absolutely essential, but all too often, companies lack trust in that critical resource, which can lead business leaders to make bad decisions or resort to following gut instincts. Read more…

News In Brief

Facing Up to Image Fakery

Jun 21, 2019 |

The folks who transformed digital imagery nearly three decades ago with the introduction of Adobe Photoshop are now using deep neural networks to help detect doctored faces and other faked imagery. Read more…

Neo4j Expands Startup Access to Graph Database

Mar 26, 2019 |

Graph database specialist Neo4j is expanding free access to its enterprise platform for startup companies, a move the company said would help later-stage entrepreneurs expand their data visualization efforts as that market continues to heat up. Read more…

Adobe Adds Hadoop Link to Marketing Platform

Jan 17, 2018 |

Adobe Systems is expanding access to consumer and other external data on its Campaign platform with a connector to Hadoop.

The Hadoop connector to Adobe Campaign, the company’s digital marketing platform, expands access to big data that was ramped up with the release of connectors to Amazon Redshift (NASDAQ: Read more…

Heap Helps Avoid ‘Adobe Blackouts’ with Hosted Analytics

Dec 12, 2017 |

Heap today unveiled a new iteration of its cloud-based analytics offering that’s designed to automatically ingest, normalize, and analyze user interaction and customer behavior data from a variety of sources. Read more…

Tools Boost Access to Product Data

Sep 28, 2017 |

A new set of features is designed to give application developers greater access to critical product data that in many enterprises is viewed only by small groups of employees.

Amplitude, a product analytics specialist, said new features added to its platform also account for the fact that product teams are still using analytics tools designed for marketers. Read more…

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