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July 6, 2020

Syniti Addresses Growing Demand with Geographic Expansion of Europe, Africa to include Middle East Team

FARNBOROUGH, U.K., July 6, 2020 – Syniti announced the unification of the organization’s Europe and Africa regional team with its Middle East (ME) regional team to form the Europe Middle East and Africa (EMEA) region. The expanded region will house 190 Syniti experts and will serve as a major innovation and operational hub for growing Syniti’s global business at scale.

“With the merger of ME into the EMEA team, we are deepening our investment and capacity to address key industries such as the oil and gas, public sector, retail and financial sectors,” said Syniti EMEA President, Jules Beck, who was appointed President of Syniti EMEA in March 2020. “The Middle East market is full of ambitious data-orientated companies driving the next wave of digital transformations and we are committed to supporting their success and to assisting those organizations along their data journey.”

Kevin Campbell, Syniti CEO said, “We are continuing our investment in the region with a merger that advances the delivery of our award-winning products and services to clients in this territory. The move supports our ongoing transformation and global growth strategy to strengthen our unified view of customers’ needs and to keep pace with growing global digital transformation demands, particularly during the current pandemic. The decision to merge the teams also further aligns our delivery model and territorial coverage with SAP and key strategic partners within the region.”

“With the proven delivery excellence in Europe and Africa, we can demonstrate on a much wider scale, how data can unlock opportunities for increased profitability and growth for customers in the Middle East territory as well,” said Samiuddin (Sami) Shaikh, Syniti leader of Middle East region.

Since its formation, Syniti has served global enterprises in their data management needs, particularly in complex data migrations often associated with mergers, acquisitions, and divestitures as well as digital business transformation.

According to a just released IDC White Paper, “The Business Value of SAP Advanced Data Migration by Syniti,” sponsored by Syniti and SAP, customers using SAP Advanced Data Migration by Syniti — a foundation for the Syniti Advanced Data Migration app for SAP Ariba — experienced significant business values, such as:

  • A 303 percent three-year return on investment with an average eight-month payback on investment
  • 46 percent faster completion of data migration projects
  • 96 percent reduction of unplanned downtime

About Syniti 

For 20+ years, Syniti (formerly BackOffice Associates) has been solving the world’s most complex data challenges. Today, we have over 900+ data specialists in 25 offices around the globe, headquartered in the greater Boston area. We are globally recognized, and have brought out unique capabilities — the market’s top data specialists, validated industry knowledge and proven methodologies — to bear on thousands of data transformation projects for Forbes’ Global 2000 organizations.

Source: Syniti 

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