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July 10, 2019

Smartodds Hits the Jackpot and Reduces Backup Management Time with Rubrik and AWS

LONDON, July 10, 2019 – Rubrik, the Cloud Data Management company, today announced it has helped Smartodds to eliminate its legacy backup solution and lengthy tape backups. Rubrik is delivering a simple and powerful data management solution which has allowed Smartodds to reduce its backup management time by 90%.

Smartodds, a leading statistical research company, specializes in sports modeling services. Using sophisticated big data analytics coupled with predictive statistical models, the company provides deep analysis of past and future sports matches to professional gamblers, helping them place the most profitable bets.

“IT is critical to the success of the company. We provide real-time statistics for our clients, so if we go down and are unable to provide up-to-date data, it could potentially impact our customers’ ability to make betting decisions,” said Charles Delroy, Infrastructure Engineer at Smartodds. “Downtime could be catastrophic. Our main objectives are maintaining 24/7 availability and prioritizing innovation that will allow us to better serve our customers.”

Prior to Rubrik, Smartodds struggled with a tape-based legacy backup solution that was time consuming, costly, and difficult to operate. The company needed to quickly adopt a more innovative solution that would make better use of their resources.

By moving to Rubrik, Smartodds eliminated tape and costly hardware licensing costs, and is now archiving to the public cloud with AWS. In using Rubrik to manage its 95% virtualized environment, including Microsoft SQL, Exchange, and various in-built applications, Smartodds has benefitted from:

  • 90% management time savings and 90% faster backup performancereducing the time spent on backups from 3 to 4 hours every week to only a few minutes per day.
  • Near-zero recovery time objective (RTO), it now takes just minutes to restore SQL databases with Rubrik’s Live Mount feature.
  • Seamless integration with AWS which has already delivered significant cost savings.
  • Plug-and-play deployment which allowed the team to be up and running within one day.

“We believe Rubrik will enable us to be more cutting-edge in our fast-moving market, said Charles. “Rubrik has already allowed us to migrate off tape and leverage AWS for significant cost savings, and the integration couldn’t be easier — just assign an SLA and Rubrik takes care of the rest. Additionally, the platform’s intuitive interface is at a completely different level than its competitors. It really is as simple as point and click.”

“Tech is central to the way Smartodds serves its customers’ needs,” said Martin Brown, Director of Western Europe at Rubrik. “We’re proud to help Smartodds transform its IT so that it can spend less time and money managing its data and more time innovating. “

“Faced with a need to ensure always-on availability for its customers, we knew Rubrik was the right choice for Smartodds”, said Heinrich Koorts, Datacentre and Cloud Consultant at Softcat, Rubrik’s channel partner. “Rubrik’s innovation, speedy recovery and seamless integration with AWS aligned perfectly with Smartodds’ strategic goals.”

About Rubrik
Rubrik delivers a single software platform to manage and protect data in the cloud, at the edge, and on-premises. Enterprises choose Rubrik’s Cloud Data Management software to simplify backup and recovery, accelerate cloud adoption, and enable automation at scale. As organizations of all sizes adopt cloud-first policies, they rely on Rubrik’s Polaris SaaS platform to unify data for security, governance, and compliance. For more information, visit and follow @rubrikInc on Twitter.

About Smartodds
Smartodds is a privately owned company providing statistical research and sports modeling services to customers, including professional gamblers. Our employees are based in North London with a number of consultants based globally. For more information, visit

Source: Rubrik 

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