Follow Datanami:
September 26, 2023

Salesforce Signs Definitive Agreement to Acquire

Sept. 26, 2023 — Salesforce has signed a definitive agreement to acquire, a creator of AI powered customer service applications and experiences. enables Fortune 500 and fast growing businesses to build flexible, omni-channel customer engagement applications, and AI-based customer service agents.

Upon close of the acquisition, will become a part of Service Cloud and continue to be led by Adam Evans, Co-Founder and CTO of Prior to, Adam was the Co-Founder and CTO of RelateIQ, acquired by Salesforce in 2014, and became a key part of Sales Cloud Einstein.

“The future of customer engagement will be powered by a new set of AI-driven customer experiences,” said Bill Patterson, EVP & General Manager of C360 Applications at Salesforce. “Adam and team have a strong understanding of the Customer 360 Platform and are some of the best technologists we have worked with in helping Salesforce customers connect with their own customers in a whole new way. We are excited to bring the team back to Salesforce where they have a strong track record of innovation and a focus on customer success.”

The addition of to Salesforce will also help Service, Sales, Marketing and Commerce teams move faster into the future of customer engagement in the era of AI.

“In the world of Generative AI, it’s clear we need new types of experiences that provide opportunities to transform the engagement experience,” said Adam Evans, Co-founder and CTO. “At, we’ve been doing this since our inception, and view Salesforce, the customer company, as a perfect fit for, the experience company.” is a Salesforce AppExchange partner and a Salesforce Ventures portfolio company. Salesforce looks forward to welcoming the team to Salesforce upon the close of the acquisition, which is expected to occur in the second half of Salesforce’s fiscal year 2024, subject to customary closing conditions.

We are not disclosing any other details of the acquisition at this time. This transaction does not result in any change to our current financial guidance previously provided on August 30, 2023.

About Salesforce

Salesforce empowers companies of every size and industry to connect with their customers in a whole new way through the power of AI + data + CRM. For more information about Salesforce (NYSE: CRM), visit:

Source: Salesforce