Pinsight Media Utilizing HDP, HDF, and Hortonworks Professional Services
SANTA CLARA, Calif., Feb. 16 — Hortonworks, Inc. (NASDAQ: HDP), a leading innovator of open and connected data platforms, today announced that Pinsight Media, a mobile data company, is leveraging Hortonworks Data Platform (HDP), Hortonworks DataFlow (HDF) and Hortonworks professional services to enhance how it ingests data from mobile network operators. HDP and HDF will improve the scale and the speed at which Pinsight’s Data Management Platform (DMP) ingests and processes data.
Launched in 2012, Pinsight uses verified, network-level data to fuel intelligent brand decisions. To establish itself as the leader in this space, Pinsight required an agile, scalable platform that allowed it to manage a massive data lake of verified, first-party data from mobile networks.
“We ingest over 60 terabytes of data daily from over 30 unique sources across 65 million devices, making us the elite source for network-level data,” said Jason Delker, Chief Technology and Data Officer at Pinsight. “As such, we needed a platform that aligns with our commitment to volume, veracity, velocity and variety of the data. Only Hortonworks Data Platform provides both the agility and scale we need to let our clients be more precise in their targeting and more efficient with their ad buys.”
To establish its first HDP cluster, Pinsight relied on the deep subject matter expertise of Hortonworks professional services. Since then, the volume, veracity, velocity and variety of Pinsight’s data has significantly scaled. The company continues to rely upon Hortonworks professional services to help optimize its architecture for both batch and streaming analysis. Pinsight Media now manages a data lake on HDP. That lake supplies the ad tech industry with verified, first-party data straight from the network. This offers the most real, up-to-date view of people and their genuine behaviors, resulting in precision targeting, minimized waste and higher campaign ROI.
Pinsight is currently architecting capabilities to stream analytics and create advertising logs from its partners. Using connected data platforms from Hortonworks, including Apache Spark and HDF, Pinsight can collect and aggregate advertising event data from both in-house and third party sources. This capability serves to increase the speed at which Pinsight lands behavioral and persistent location data, reducing data fragmentation and increasing real-time ad delivery.
“The combination of HDP and HDF helps telecommunications providers to store new types of data, retain that data longer and join diverse datasets together to derive new insight,” said Sanjay Kumar, General Manager of Communications & Media at Hortonworks. “Pinsight is a great example of a mobile data company who has harnessed the value of its data to drive business transformation, and we look forward to continuing to work with them for even more success.”
To learn more about how Pinsight Media is using HDP and HDF, read the case study and watch the video at http://hortonworks.com/customers/pinsight-media.
About Pinsight Media
Pinsight Media is the leading provider of verified, first-party mobile data. The company works directly with marketers to fuel intelligent brand decisions by providing actionable insights about their target customers.
The Pinsight Media Data Management Platform (DMP) ingests over 60 terabytes of data daily from more than 30 unique sources across 65 million devices. Its data science experts use a proprietary method to combine verified, first-party data with mobile web, app and location data to understand the persistent behaviors of a brand’s best customer, pinpointing those who have the highest propensity to respond. This helps maximize spend, minimize waste and refine the marketing messages.
Hortonworks is an industry leading innovator that creates, distributes and supports enterprise-ready open data platforms and modern data applications that deliver actionable intelligence from all data: data-in-motion and data-at-rest. Hortonworks is focused on driving innovation in open source communities such as Apache Hadoop, Apache NiFi and Apache Spark. Along with its 2,100+ partners, Hortonworks provides the expertise, training and services that allow customers to unlock transformational value for their organizations across any line of business.