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September 16, 2021

OneTrust Enhances First-Party Data Solution to Strengthen Holistic Consent and Preference Management Platform

ATLANTASept. 16, 2021 — Today OneTrust, a category-defining enterprise platform to operationalize trust, announced an enhanced first-party data solution. With the addition of first-party data to consent and preference management, organizations can use one powerful platform to capture, centralize, govern, and sync data while keeping trust and transparency at the forefront of all consumer interactions.

As a part of the OneTrust Consent and Preference Management platform, the technology helps deepen direct customer relationships by capturing first-party data and activating it to deliver personalized engagements. Organizations can now simplify and automate data governance and compliance by implementing configurable rules for first-party data use across marketing platforms.

As the regulatory and technical landscapes evolve and third-party cookies deprecate a strategy that includes zero- and first-party data capture is critical to delivering powerful campaigns that yield results, improve ROI and honor privacy.

With OneTrust’s Consent and Preference Management solution, organizations can create customized and engaging forms to capture first-party data, centrally collect and store this data, and honor consent and preferences across the entire MarTech system –– all while maintaining compliance with global regulations. This future-proof strategy allows organizations to combine consent receipts, marketing preferences, and first-party data into a competitive advantage by providing personalization while proving they respect privacy.

With OneTrust First-Party Data solution, customers can:

  • Configure Customized Experiences: Design and deploy a transparent front-end customer experience with out-of-the-box customizable collection points and preference centers and set up granular logic to capture data at the right time.
  • Future-Proof Data Sources: Enhance customer profiles with first-party data and begin to replace other data sources like third-party cookies. Customers can also easily update data through a self-service preference center.
  • Centralize Data: Create a single source of trust for all systems, provide transparency for customers and centralize your proof-of marketing compliance with stored customer consent, preferences, and first-party data.
  • Automate Data Integrations: Sync real-time, reliable first-party data to your MarTech stack to ensure accuracy and permission-based remarketing and retargeting.
  • Personalize Campaigns: Deliver the content, products, services, and offers that are most relevant to audience segments.

To learn more about OneTrust’s first-party data solution, register for the webinar. For information or to request a demo, visit


OneTrust First-Party Data Solution is available today. To get started, contact your OneTrust client executive or request a demo today.


About OneTrust

OneTrust is the category-defining enterprise platform to operationalize trust. More than 10,000 customers, including half of the Fortune Global 500, use OneTrust to make trust a competitive differentiator, implementing central agile workflows across privacy, security, data governance, GRC, third-party risk, ethics and compliance, and ESG programs.

Source: OneTrust