Narrative Integrates New Consumer Data Source into its Data Streaming Platform

NEW YORK, Jan. 7, 2021 — Narrative, an enterprise data streaming company, today announced a collaboration with Experian. Now, brands that leverage Narrative’s data streaming platform can access insights from Experian’s ConsumerView database. The collaborative effort will help marketers better understand their target audience and deliver relevant messages across channels, in a privacy-compliant manner.

“The collaboration with Experian gives Narrative data streaming platform users access to robust customer data and insights across key vertical markets, such as financial services, automotive, retail, and consumer packaged goods (CPG),” said Nick Jordan, founder, and chief executive officer of Narrative. “This powerful relationship will pay dividends for marketers leveraging the Narrative data streaming platform for their omnichannel strategies and campaigns. Marketers can access and discover the data they need, manage and organize it in one place, and send the data to existing applications without complex integrations or lag time.” 

Experian’s ConsumerView database provides a deeper understanding of customers, resulting in more actionable insights across channels. Clients will be able to use those insights created within Narrative’s Data Streaming Platform to build audiences that can then be leveraged on Trade Desk, Google, and Adobe for campaign targeting.

“Data and analytics are foundational elements to helping brands make informed marketing decisions and deliver the right messages to reach their intended audiences,” said Genevieve Juillard, Experian’s President of Marketing Services and Data Quality. “Our joint effort with Narrative creates new opportunities for marketers to gain unique insights into their customers and activate true omnichannel campaigns.” 

For more information about Narrative’s data streaming platform, visit: https://www.narrative.io/data-partners/experian

About Narrative

Narrative operates a data streaming platform that centralizes and simplifies the buying and selling of data with both software and a raw data marketplace. Innovative brands, data platforms, and direct-to-consumer companies leverage Narrative’s technology to fuel powerful data strategies, build data monetization businesses, power growth marketing, and inform product development. Narrative’s raw data marketplace gives companies access to unprecedented scale, transparency, precision, and optionality to transform their business. Founded in 2016, Narrative is a private company operating in New York City and San Francisco.

Source: Narrative