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May 20, 2015

Fanzz Selects Attunity Replicate to Enable Big Data Analytics

Burlington, MA — May 20 – Attunity Ltd., a leading provider of information availability software solutions, announced today that Fanzz Sports Apparel, Inc., one of the largest providers of sports apparel and merchandise in the United States, has selected Attunity’s high-performance data replication solution, Attunity Replicate, to accelerate and facilitate the distribution, replication and availability of its data for business operations and analytics needs.

Founded in 1987 and owned by the Larry H. Miller Group of Companies, Fanzz started as an in-stadium store selling team merchandise at Utah Jazz games. The company has since expanded to sell officially licensed NFL, NBA, MLB, NHL, MLS and NCAA products in over 120 stores in 22 states in the U.S., as well as online at As it grew, Fanzz was challenged by its existing complex and time-consuming replication processes, which were lacking performance, consolidation and reliability. Fanzz knew it needed a change when the process began negatively impacting the accuracy of sales data being reported to executive management.

To remedy the issue and streamline operations, Fanzz required an automated data integration solution that could enable more accurate views of data while accelerating response to lines of business requesting real-time operational reporting and analytics. Fanzz also wanted to avoid the expense of licensing additional SQL servers. To support its evolving business requirements and gain access to real-time data that can positively impact its bottom line, Fanzz chose Attunity Replicate.

“In order to react to rapidly changing requirements, such as apparel inventory based on playoff results and players transferring between teams, access to real-time data is critical to our operations,” said Dustin Spangler, Director, Business Intelligence at Fanzz. “Attunity Replicate’s unmatched ease of use, performance and scalability, combined with its expansive platform support and elegant execution, will allow us to improve our Big Data analytics initiatives and ultimately provide our customers with a resource that rewards their loyalty and knowledge.”

“We are thrilled that Fanzz, one of the largest sports apparel and merchandise retailers in the country, chose Attunity Replicate to deliver reliable data for its analytics initiatives,” stated Lawrence Schwartz, VP Marketing at Attunity. “By providing an optimized data loading solution that will consolidate multiple online systems into a single data warehouse, Attunity Replicate will empower Fanzz with critical visibility of consistent and reliable information in a timelier manner that will ultimately arm it with a stronger competitive advantage.”