Conrad Electronic Extends Relationship with Google Cloud to Optimize Customer Experiences
SUNNYVALE, Calif., Calif., Sept. 8, 2020 – Conrad Electronic, the B2B sourcing platform, has selected Looker, the business intelligence (BI) and analytics platform from Google Cloud, to provide suppliers on its marketplace with access to valuable data insights on their products. Time-to-value was a key driver for Conrad. In less than a month, the first marketplace sellers gained visibility into key metrics on their product portfolios, enabling them to better respond to customers’ needs and quickly adjust to demand peaks caused by the COVID-19 pandemic.
Conrad’s marketplace provides manufacturers, dealers, and distributors with access to 2.3 million B2B customers across Germany. Once enlisted on the platform, suppliers can easily tap into new markets, launch new products or expand their existing online business. Since its launch three years ago, the marketplace now offers more than six million products and continues to grow. Conrad wanted to maintain its high-quality service and ensure that marketplace providers could easily manage their products while optimizing their offerings with data to better meet customer demand.
“We understood that having an embedded analytics solution is the key to unlocking valuable insights for our B2B marketplace suppliers and having assessed a number of vendors, we quickly realized that Looker’s solution was perfect for our requirements,” explains Ales Drabek, chief digital and disruption officer at Conrad Electronic. “Looker’s seamless integration with Google Cloud’s BigQuery, ensured the implementation process went smoothly and that our partners had almost instant access to vital data on their performance.”
By integrating Powered By Looker into the reporting platform, all of Conrad’s sellers now have greater visibility into how their products are performing and can optimize their product offering accordingly. They can dig into key performance metrics on their products, including volume of traffic to product pages, price comparisons with other vendors and the number of customers interested in specific products. With the initial proof-of-concept proving hugely successful, Conrad has now rolled out the solution to its entire network of marketplace partners.
“We’re thrilled to be working with Conrad Electronic and to support them in their efforts to deliver exceptional service and value to their customers at this challenging time,” explains John O’Keeffe, director of Looker EMEA sales at Google Cloud. “With this collaboration, Conrad can leverage the power of Looker’s embedded analytics solution to put vital data insights directly into the hands of its partners and give them greater visibility into how their product portfolio is performing.”
Looker is the business intelligence (BI) and analytics platform that’s part of the Google Cloud data and analytics suite. Transcending traditional BI, Looker powers data experiences that deliver actionable business insights at the point of decision and infuses data into products and workflows to allow organizations to extract value from data at web-scale. More than 2,000 industry-leading and innovative companies such as Sony, Amazon, The Economist, IBM, Etsy, Lyft and Kickstarter have trusted Looker to power their data-driven cultures. For more information, visit Looker or Google Cloud and connect with us on LinkedIn, Twitter, Facebook and YouTube.
About Google Cloud
Google Cloud provides organizations with leading infrastructure, platform capabilities and industry solutions. We deliver enterprise-grade cloud solutions that leverage Google’s cutting-edge technology to help companies operate more efficiently and adapt to changing needs, giving customers a foundation for the future. Customers in more than 150 countries turn to Google Cloud as their trusted partner to solve their most critical business problems.