Asian Telecommunications Companies Achieve Data-Driven Innovation with Cloudera
SINGAPORE, Aug. 2, 2021 — Cloudera, Inc., (NYSE: CLDR), an enterprise data cloud company, announced that telecommunications companies (telcos) across Asia are relying on Cloudera to make sense of every bit of their data and use real-time insights to make smarter decisions for greater business agility and sustained business growth. By leveraging Cloudera’s cloud-agnostic data management platform, these leading telcos are able to manage their end-to-end data lifecycle, and apply analytics, machine learning (ML) and AI technologies to gain a 360 degree view of their customers, reduce churn, improve network performance and drive innovation.
The rise of 5G and the shifts in customer behavior due to the COVID-19 pandemic have presented telcos the opportunity to rewire themselves and deliver services beyond their traditional connectivity offerings. According to GlobalData, Asia Pacific will lead 5G adoption, accounting for 65% of global 5G subscriptions by 2024. However, capturing the opportunities presented by 5G and new customer expectations will require telcos to capture data from new sources, analyze it, and use those insights to optimize their operations and deliver innovative services. To reinvent their data management and analytics strategy in this era of data-driven business, telcos will require a multi-function, open, end-to-end platform that makes it possible to generate the enterprise data insights needed to drive business value across multiple critical use cases.
“As Asia Pacific is expected to lead 5G rollout and adoption, telcos in the region need to have an effective data strategy if they want to truly maximize the value they can get out of 5G,” said Mark Micallef, Vice President of Asia Pacific and Japan, Cloudera. “Telcos are among the largest aggregators of data, and this will continue as 5G-powered applications will lead to an influx of data. However, they are continually challenged by the intricate process of managing and monetizing that data effectively. With Cloudera’s full edge-to-AI enterprise data cloud, we’re seeing telcos harness real time insights to accelerate decision-making that increases revenues, and unearths new competitive advantages.”
Cloudera also recently announced their membership in the TM Forum, the global association driving collaborations and digital transformation in the network and communications industry. As part of Cloudera’s ongoing development and collaboration with telecommunications organizations, Cloudera’s participation will focus on the engagement and support of data and AI initiatives. In the process, Cloudera will render its expertise in data infrastructure to enable automation and digitalization for enterprises. These efforts will eventually inform and drive industry standards in areas such as IoT and Smart Cities.
“Cloudera’s membership of the TM Forum demonstrates their commitment to empowering the industry through data and analytics,” said Aaron Boasman-Patel, Vice President, AI & Customer Experience at the TM Forum. “There are many exciting developments in data & AI, and also many organisational challenges in areas like data and AI governance that Cloudera can help the industry to address. Innovative data-driven solutions, developed in collaboration with service providers and other solution members, can really move us forward to raise the bar for the entire industry.”
Cloudera counts 10 of the top 10 global telcos as customers. In Asia, leading telcos that are using Cloudera’s solutions to achieve business objectives and drive value within the telecommunications industry include China’s three telecom operators and the following
- Axiata Group
- Bharti Airtel
- Globe Telecom
- LG Uplus
- Robi Axiata
- Telkom Indonesia
- Vodafone Idea
- XL Axiata
Axiata Group – Enhancing the omni-channel experience of 350 million customers using AI
Axiata Group is one of the leading telecommunications groups in Asia that provides mobile network operations, communications infrastructure services, and digital services to 350 million customers. In pursuit of its vision to become a digital champion, Axiata developed a referenced analytics architecture using Cloudera’s data platform to empower its cross-company analytics team to deliver transformational projects using AI, ML, and data science. The new analytics architecture provides stakeholders with data-driven actionable intelligence by enabling them to extract valuable insights from telecom data – such as customers’ mobile usage and network traffic – and third-party data on customer preferences, offline marketing data, and behavior patterns. This has led to enhancements in operational efficiency and customer experience, including the development of an omni-channel multilingual customer service chatbot that handles 50% of queries in local languages, such as Sinhalese and Khmer, without human intervention. The platform also enables Axiata to reduce incident handling time by automating network complaint reports, and combat network coverage issues by using an advanced analytical model that helps optimize coverage, energy, and microwave capacity towards sites with high revenue and higher customer impact.
“Cloudera has been instrumental in helping us achieve large-scale business transformation to realize our vision of becoming a fully digital company,” said Pedro Uria-Recio, Vice President and Head of Axiata Analytics at Axiata Group. “By standardizing the analytics architecture across all the companies of the group using Cloudera’s solutions, we’ve managed to reduce customer churn, optimize marketing spend and telecom networks, and increase our revenues, while improving productivity and achieving massive cost savings.”
For more information about Cloudera’s Telecommunications Solutions, please visit: https://www.cloudera.com/solutions/telecommunications.html
At Cloudera, we believe that data can make what is impossible today, possible tomorrow. We empower people to transform complex data into clear and actionable insights. Cloudera delivers an enterprise data cloud for any data, anywhere, from the Edge to AI. Powered by the relentless innovation of the open source community, Cloudera advances digital transformation for the world’s largest enterprises. Learn more at Cloudera.com.