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August 14, 2019

Actian Launches New Partner Program Maximizing Value to Deliver Data and Analytics Solutions for the Cloud and On-Premise

PALO ALTO, Calif. – August 14, 2019 – Actian, the hybrid data management, analytics and integration company, today announced the launch of its new global partner program, targeting resellers, value-added distributors and system integrators. Actian’s innovative solution portfolio includes the industry leading Avalanche cloud data warehouse that delivers up to a 20X performance advantage over competing offerings such as AWS Redshift and Snowflake. The company is on a mission to power customers’ data journeys from edge to cloud with channel partners playing an essential role in Actian’s strategic long-term growth plan.

“With the implementation of the new Actian Partner Program, our channel partners and our customers will gain access to industry-leading, breakthrough technology and expanded support for the delivery of solutions to address the broad spectrum of business challenges that customers face today,” said Marc Potter, Chief Revenue Officer at Actian. “Enriched with a comprehensive set of compelling benefits, our partner program contains all the tools necessary to significantly accelerate growth in 2019 and beyond.”

Demonstrating Actian’s commitment to partner-driven growth, effective immediately, Actian is doubling the ten percent referral incentive it normally offers to 20 percent through the end of 2019. For more information please visit the Actian Lead Referral Program.

The main objectives of the new program are to reward partners, standardize the program and grow top line revenue. Partners who invest and develop new business, open new markets and refer new business will be rewarded with substantial competitive discounts, benefits and deal registration for lead protection. In addition, the newly designed partner program aims to attract and recruit new partners, along with encouraging existing partners to refer new business for products for which they are not currently licensed.

Key benefits and features provided by the new Actian Partner Program include:

  • Expanded sales and marketing GTM programs and support
  • Secure access to the Actian Partner Portal
  • Industry-leading lead referral program
  • Training and certifications
  • Vertical industry solutions
  • Managed services program
  • Incentivized rewards including tiered discounts, new business and referral benefits
  • Deal registration program

Global Partner Endorsement of the New Actian Partner Program

“Actian is a pioneer of cutting-edge big data platforms and tools in support of advanced analytics, integration and data management,” said Jeff Bertman, CTO and Lead Data Scientist and Engineer of Dfuse Technologies. “As a nationwide consultancy with a flagship data boutique serving large scale commercial and government arenas, Dfuse Technologies is proud to be a value-added Actian partner. Actian’s offerings and their collaborative partner program are market leading and world class.”

“Diegesis has been a delivery business partner of Actian for over 20 years and has always been impressed by the strength and breadth of its data management, analytics and integration technologies.” Head of Sales at Diegesis, David Trott noted that “with the launch of its new partner program and the outstanding level of sales and technical support Actian offers, we felt it was the right time to make an expanded investment in the business.”

The new standardized partner program establishes a clear, performance-based structure and outlines expectations and requirements for partners at every level. With multiple partner levels, this tiered structure enhances partner value and provides goals they can meet and exceed. Actian is confident that launching this new program will result in increased revenue growth, customer acquisition and expansion into new markets for its partner ecosystem.

About Actian

Actian, the hybrid data management, analytics and integration company, delivers data as a competitive advantage to thousands of customers worldwide. Through the deployment of innovative hybrid data technologies and solutions Actian ensures that business critical systems can transact and integrate at their very best – on premises, in the cloud or both. Thousands of forward-thinking organizations around the globe trust Actian to help them solve the toughest data challenges to transform how they run their businesses, today and in the future. For more, visit


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