Follow Datanami:

Tag: Tom Kersnick

Modeling Customer Behavior with Analytics and Big Data

Tom Kersnick, director of big data solutions at Pactera, recently provided some tips on how to build a big data analytic system that can predict customer behavior. By discovering the connections that exist between customers, products, pricing, and sales, companies can improve their sales, increase cross-selling, decrease churn, and (last but not least) make the customer happy and more likely to return. Read more…