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Tag: SVOT

Why You Should Strengthen Your Retail Analytics Strategy with Multiple Versions of the Truth

May 31, 2019 |

With an influx of data into retailers’ environments—from e-commerce, social media, in-store data and supply chain technology, to name a few new sources—structuring how to interpret that data and then act on it to create unique and personalized customer experiences requires a different approach to business intelligence (BI). Read more…

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