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Tag: social media analytics

How Mashable Seeds Journalism with Data Science

Feb 27, 2017 |

In journalism, researching what to write about often takes more time and effort than actually writing. But the online news site Mashable has found a way to accelerate the editorial process using a judicious application of big data tech and data science. Read more…

Financial Data Provider Adopts FirstRain Analytics

Apr 9, 2015 |

An unstructured data analytics specialist and a financial information provider are expanding their partnership to leverage social media and other web content to create advanced financial data visualizations for business users. Read more…

Why Twitter Is the Low-Hanging Fruit of Social Analytics

Nov 19, 2014 |

Nobody is mistaking the Twitter fire hose for a crystal ball. But big companies are increasingly turning to Twitter and other social media outlets for a range analytic tasks, from gauging customer sentiment about bendy smartphones to saving costs during product recalls. Read more…

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