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Tag: social media analytics

Unlocking the Power of Social Media Data to Connect with E-Commerce Customers

When “The Social Dilemma” documentary came out in 2020, consumers called for a mass exodus from social media and the end of user data capture. While opening the public’s eyes to the inner workings of social media w Read more…

How Mashable Seeds Journalism with Data Science

In journalism, researching what to write about often takes more time and effort than actually writing. But the online news site Mashable has found a way to accelerate the editorial process using a judicious application o Read more…

Financial Data Provider Adopts FirstRain Analytics

An unstructured data analytics specialist and a financial information provider are expanding their partnership to leverage social media and other web content to create advanced financial data visualizations for business Read more…

Why Twitter Is the Low-Hanging Fruit of Social Analytics

Nobody is mistaking the Twitter fire hose for a crystal ball. But big companies are increasingly turning to Twitter and other social media outlets for a range analytic tasks, from gauging customer sentiment about bendy s Read more…

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