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Tag: Retail Analytics

Adobe Adds Photoshop Tools to Retail Analytics

Sep 10, 2019 |

Adobe, the content manager that has increasingly been migrating toward digital marketing, is attempting to bring its popular Photoshop capabilities to bear in its updated retail analytics platform.

San Jose-based Adobe (NASDAQ: Read more…

Consumer Analytics Platform Gets ‘Granular’

Mar 16, 2017 |

The latest version of a retail analytics platform attempts to squeeze more insights from store loyalty programs as a way of gauging consumer preferences and whether, for example, a new product is selling and why. Read more…

How Retailers Use Big Data to Gobble Up Sales

Nov 23, 2016 |

Billions of dollars will be spent this weekend as the Thanksgiving holiday gives way to Black Friday, Cyber Monday, and the beginning of the end-of-the-year shopping extravaganza. For retailers eager to get “back in the black,” Read more…

Watson App Gives Big Data for Christmas

Nov 18, 2015 |

Holiday shopping anxiety? There’s an app for that.

IBM launched its Watson-based “Trend” app this week designed to keep users posted on what’s selling this Christmas and why. Read more…

Tesco’s Collapse is a Cautionary Tale for Big Data

Nov 7, 2014 |

There is a tendency to view big data analytics as a magic bullet that can transform any company using it into a market leader. For some, however, the “magic bullet” Read more…

NFL’s 49ers Launch Data Drive to Boost Fan Base

Jul 28, 2014 |

The San Francisco 49ers are now brought to you by the $1.2 billion Levi’s Stadium in Santa Clara. The NFL team’s “fan engagement program,” dubbed “Faithful 49” is presented by team sponsor Esurance and a couple of data collectors you may have heard of: Read more…

Retail Analytics Gain Steam(punk)

Jan 17, 2013 |Victorian clothing from the 1800s used to lie solely in museums or in historical depictions on film and television. IBM announced this week that an altered version of the style, called ‘steampunk’ is on the verge of being mainstream and, according to them, they saw it coming three years ago. Read more…

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