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Tag: Open Data Initiative

Picking Sides in the Customer 360 War

Oct 31, 2018 |

Don’t look now but a war is shaping up among software giants to win the hearts and minds of consumers with big data and next-generation customer 360 analytics. Three separate groups, including Oracle CX Unity, the Open Data Initiative, and Salesforce’s Customer 360, have been created in the past month to build data-sharing ecosystems that streamline the gathering and analysis of customer data for sales and marketing purposes. Read more…

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