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Tag: mu sigma

What Design Thinking Means for Data and Analytics

Feb 16, 2016 |

From industry giants like IBM to startups like Airbnb, design thinking undoubtedly is top of mind for business teams. The traditional “If you build it, they will come,” mentality has been usurped by techniques like customer journey mapping and empathy-driven prototyping. Read more…

‘Decision Science’ Meets Business Intelligence

Nov 6, 2014 |

A little-known company with roots in India and specializing in big data analytics along with “decision sciences” is pitching what it calls a “Google Map for decision makers.”

Bangalore-based Mu Sigma, which also has a U.S. Read more…

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