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Tag: Marketing

AI Adoption in Marketing and Manufacturing Sectors

Generative artificial intelligence (GenAI) has emerged as the next productivity frontier. With its transformative potential, GenAI is poised to change how businesses operate. However, each industry is responding differen Read more…

4 Reasons Why It’s Critical to Integrate Front and Back-Office Data

For many businesses, despite best-in-class architecture, the front-end and back-end of their company exist as two functioning but separate parts of the whole enterprise. The front-end is where the customer interacts, but Read more…

Adobe Adds Hadoop Link to Marketing Platform

Adobe Systems is expanding access to consumer and other external data on its Campaign platform with a connector to Hadoop. The Hadoop connector to Adobe Campaign, the company's digital marketing platform, expands acce Read more…

Are You Really Listening To Your Customers? Use Social Data

What company wouldn’t want access to limitless consumer conversation discussing their brand, competitors, and marketing campaigns? Social media provides a public place for just such conversations, and social listening Read more…

‘Narrative Analytics’ Targets Consumer Beliefs

In the latest attempt to figure out what consumers want and how much they are willing to pay to get it, a "narrative analysis" platform launched this week crunches "cross-platform data sets" to divine consumer "beliefs a Read more…

Leveraging Data Science for Deeper Marketing Decision-Making

It’s no surprise that Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017, as marketing technology plays a critical role in top line enterprise revenue growth. As the head of marketing for Read more…

Why Data Science Needs To Be Simpler for Marketers

Overall IT budgets might be flat, but marketing budgets are growing as companies try to maximize outreach to customers across multiple channels. For the data-savvy marketer, the world of big data and data science offers Read more…

Using A/B Testing to Improve Your Business

Many businesses, especially smaller businesses, are either unaware of what A/B testing is or they have erroneously dismissed it as too complicated for them to try. This assumption can actually harm the potential growth of a business by neglecting one of the most useful tools for understanding exactly what your customers respond to. Read more…

Moneyball Meets Marketing as Ad Research Game Changes

Data has played a role in advertising ever since the first retailer started wondering about the effectiveness of his promotions. But in this age of big data, the capabilities that retailers and marketers have to track, analyze, and model shopping patterns and consumer sentiment is driving a fundamental change to how the industry approaches research. Read more…

Big Data Jobs in Hyper-Growth

The mind-boggling growth of data is creating tremendous opportunities for organizations to benefit from in any number of ways. Coinciding with the explosion of data is a surge in job openings for people with the right combination of big data skills, particularly in the field of ... Read more…

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