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Tag: Marketing

4 Reasons Why It’s Critical to Integrate Front and Back-Office Data

Sep 5, 2019 |

For many businesses, despite best-in-class architecture, the front-end and back-end of their company exist as two functioning but separate parts of the whole enterprise. The front-end is where the customer interacts, but there is little to no integration with the behind the scenes back-end where the cogs are turning and the data is stored. Read more…

Adobe Adds Hadoop Link to Marketing Platform

Jan 17, 2018 |

Adobe Systems is expanding access to consumer and other external data on its Campaign platform with a connector to Hadoop.

The Hadoop connector to Adobe Campaign, the company’s digital marketing platform, expands access to big data that was ramped up with the release of connectors to Amazon Redshift (NASDAQ: Read more…

Are You Really Listening To Your Customers? Use Social Data

Jan 5, 2018 |

What company wouldn’t want access to limitless consumer conversation discussing their brand, competitors, and marketing campaigns? Social media provides a public place for just such conversations, and social listening empowers proactive brand teams to access those vital insights. Read more…

‘Narrative Analytics’ Targets Consumer Beliefs

Apr 6, 2017 |

In the latest attempt to figure out what consumers want and how much they are willing to pay to get it, a “narrative analysis” platform launched this week crunches “cross-platform data sets” Read more…

Leveraging Data Science for Deeper Marketing Decision-Making

Jan 19, 2017 |

It’s no surprise that Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017, as marketing technology plays a critical role in top line enterprise revenue growth. Read more…

Why Data Science Needs To Be Simpler for Marketers

Sep 20, 2016 |

Overall IT budgets might be flat, but marketing budgets are growing as companies try to maximize outreach to customers across multiple channels. For the data-savvy marketer, the world of big data and data science offers tantalizing opportunities to create a one-to-one relationship with customers and leap ahead of competitors. Read more…

Using A/B Testing to Improve Your Business

Nov 1, 2013 |Many businesses, especially smaller businesses, are either unaware of what A/B testing is or they have erroneously dismissed it as too complicated for them to try. This assumption can actually harm the potential growth of a business by neglecting one of the most useful tools for understanding exactly what your customers respond to. Read more…

Moneyball Meets Marketing as Ad Research Game Changes

Aug 13, 2013 |Data has played a role in advertising ever since the first retailer started wondering about the effectiveness of his promotions. But in this age of big data, the capabilities that retailers and marketers have to track, analyze, and model shopping patterns and consumer sentiment is driving a fundamental change to how the industry approaches research. Read more…

Big Data Jobs in Hyper-Growth

Aug 8, 2013 |The mind-boggling growth of data is creating tremendous opportunities for organizations to benefit from in any number of ways. Coinciding with the explosion of data is a surge in job openings for people with the right combination of big data skills, particularly in the field of ... Read more…

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