Follow Datanami:

Tag: experimentation

A/B Test Like You’re Airbnb

A/B testing is a critical and oft-overlooked element of data science at high-flying tech firms like Google, Netflix, and Uber, but it can be difficult to set up a testing infrastructure. Now you can implement A/B testing Read more…

Five Ways Big Data Projects Can Go Wrong (And What You Can Do About Them)

So your big data project isn’t panning out the way you wanted? You’re not alone. The poor success rate of big data projects has been a persistent theme over the past 10 years, and the same types of struggles are show Read more…