Open Platform Provides Context for Customer Engagement

As storefronts are shuttered, malls emptied and most of the retail sector moves online, the split-second requirements of customer engagement that will generate a transaction are emerging as a key differentiator. That Read more…

From First to Third, and Alternative Too: A Guide to Data Types

One way to create a competitive edge in your business is to use the latest and greatest analytic techniques. Stream processing, deep learning, and graph analytics all fall into that category. But another way to drive com Read more…

Journey Analytics: A Killer App for Big Data?

So you've got lots of data about your customers. Now what? One potentially impactful application emerging for big data is customer journey analytics, or just "journey analytics," as Forrester likes to call it. Forrest Read more…