consumer analytics Archives - Datanami

More Emojis Means More Consumer Data

Emojis are being re-enlisted in the never-ending struggle among marketers to divine consumer preferences. In response to the release of a set of 157 new digital facial expressions used among other things to convey con Read more…

Consumer Analytics Platform Gets ‘Granular’

The latest version of a retail analytics platform attempts to squeeze more insights from store loyalty programs as a way of gauging consumer preferences and whether, for example, a new product is selling and why. New Read more…