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Tag: clean data

Do You Have Customer Data You Can Trust?

Sep 3, 2020 |

Customer data is the new business success factor, yet over 76% of the 4,500+ companies we’ve worked with did not have accurate customer data. Surprised? Here’s more.

Forty-seven percent of these companies did not have any data quality management solutions in place, while the remaining relied on ETL methods to make sense of increasingly complex customer data. Read more…

Room for Improvement in Data Quality, Report Says

Jan 23, 2020 |

A new study commissioned by Trifacta is shining the light on the costs of poor data quality, particularly for organizations implementing AI initiatives. The study found that dirty and disorganized data are linked to AI projects that take longer, are more expensive, and do not deliver the anticipated results. Read more…

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