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Tag: business insight

Sigma Research Finds Frustration, Embarrassment in the Corporate Data Language Barrier

As data increasingly dominates the workplace, a strong relationship between data experts and business experts is critical to establishing an effective data-driven business strategy – but often, that perfect synergy is Read more…

On the Origin of Business Insight in a Data-Rich World

Where does business insight come from? In what circumstances does it arise? Does it erupt spontaneously when a critical mass of data has been reached? Or does it only present itself after a methodical analysis has been c Read more…